Job Title:
E-Commerce Manager & Digital Business
Location:
Noida

Apply on - [email protected]
About the Role:
We are seeking a dynamic and data-driven E-Commerce Manager to lead our online
business strategy across D2C and marketplace platforms such as Amazon, Flipkart, and quick
commerce platforms. The ideal candidate will own end-to-end P&L; responsibility, develop
scalable digital commerce frameworks, and drive online growth through content
optimization, digital campaigns, pricing strategies, and omnichannel integration.
With deep experience in category management, product launches, GTM, and digital
transition, this role requires a balance of strategic thinking and operational excellence.
Key Responsibilities:
1. E-Commerce Strategy & Growth
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Develop and implement the overall e-commerce growth roadmap for Amazon,
Flipkart, Quick commerce and Omni-channel retail.
Build annual sales, revenue, and margin targets with clear strategies for
acquisition, conversion, and retention.
Define the digital pricing, assortment, and promotion calendar aligned with business
objectives.
Drive performance marketing, SEO/SEM, and paid media initiatives to improve
brand visibility and conversion.
2. P&L; & Business Management
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Manage P&L; for e-commerce channels with a strong focus on profitability,
contribution margin.
Conduct weekly & monthly business reviews to evaluate revenue, profitability,
stock, and marketing spends.
Collaborate with finance, supply chain, and category teams to ensure demand
forecasting and inventory optimization.

3. Marketplace Operations




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Lead strategic partnerships with Amazon, Flipkart, and other online platforms.
Drive content optimization, A+ pages, enhanced listings, keyword strategy, and
customer reviews to maximize visibility and conversions.
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Ensure competitive benchmarking, pricing intelligence, and portfolio mix based on
analytics and category insights.
4. D2C Channel Development
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Build and scale the D2C website and brand store, optimizing UX, performance
marketing, CRM, and retention funnels.
Collaborate with IT and digital teams for website enhancements, new features, and
integrations with logistics & payment gateways.
Implement consumer data and analytics tools to strengthen personalization and
repeat purchase behavior.
5. Category, Marketing & GTM Integration
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Partner with category heads to ensure seamless alignment between online and offline
launches, NPD, and GTM strategy.
Conceptualize 360 marketing campaigns (digital, influencer, ATL/BTL) to drive
traffic and awareness across platforms.
Leverage brand communication, media mix, and trade promotions to boost
conversions and new product visibility online.
6. Leadership & Cross-Functional Collaboration
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Lead a cross-functional team including performance marketing, marketplace, content,
and analytics specialists.
Drive collaboration between marketing, supply chain, finance, and category teams
for business synergies.
Establish KPIs and dashboards for performance tracking and continuous
improvement.
Key Deliverables:
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Revenue growth and market share increase across online channels.
Optimization of digital marketing ROI and conversion metrics.
Development of a sustainable, profitable D2C business model.
Category leadership on key e-commerce platforms (Amazon, Flipkart).
Desired Profile:

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Education: MBA / PGDM in Marketing, Operations, Business Strategy; B.Tech
preferred.
Experience: 1012 years in consumer durables / appliances / FMCG / D2C brands
with at least 45 years in e-commerce leadership.
Proven track record of driving 8-figure online revenue, launching new SKUs online,
and managing marketplace campaigns.
Solid understanding of SEO, SEM, Google Ads, YouTube Ads, Amazon
Marketing Services (AMS), and Flipkart Ads.
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Experience in data-driven marketing, analytics.
Excellent stakeholder management, strategic planning, and execution skills.
Why This Role Is Exciting:
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End-to-end ownership of the online P&L; with direct business impact.
Freedom to shape digital growth and omnichannel strategies for a leading consumer
durable brand.
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Exposure to product innovation, digital transformation, and performance marketing at
scale.

📌 E-Commerce Manager & Digital Business (Noida)
🏢 Inalsa
📍 Noida