JOB DESCRIPTION - PIPES

ROLE

ASM/SH is responsible for growth in the market share & profitability in a state.

ACCOUNTABILITIES

1) Increase Market Share:

- Achieve sales target and realization for the assigned territory.
- Planning market expansion strategies and identify new markets.
- Monitor sales forecast and review the team on regular basis to ensure achievement of defined Sales targets for a specified territory.
- Regularly report to ZSM against sales forecast and achievement of sales as per target.
- To keep abreast of competitors activities in order to achieve increase in Polymer/Pipes business market share.
- Create visibility of Birla HIL brand by participating in sales meeting, trade shows and seminars

2) People Management:

- Efficient management of sales team across the State/Territory
- Relating with cross functional team at the Corporate level to ensure quality supply of product as per the market demand
- Monitor, guide and review them to ensure they are retained.
- Ensure the team is motivated to achieve the target and create an appropriate setting for them to grow professionally.

3) Financial:

- Tracking of overdue collection and monitoring the ageing of outstanding
- Ensure outstanding (DSO) within specific limit.




- Monitoring of Credit given to customers for the defined territory to ensure proper credit control
- To ensure business objectives are achieved and costs incurred are as per the budgets defined.

4) Customer Focus:

- Build strong relationship with customers and influencers across all levels
- Leverage relationships to generate repeat sales
- Ensuring customer satisfaction by achieving delivery & service quality norms

MEASURES

- Lead to pipeline conversion rate.
- Debtors Sales Outstanding (DSO).
- Employee retention percentage.
- Percentage of repeat business turnover/revenue.

SKILLS

Behavioural Skills:

1) Leadership skills:

2) IPR & Communication:

Ability to freely discuss the information with the stakeholders in a positive way, and open to feedback or criticism.

3) Planning & Execution:

Breaking the assignment into major milestones, and assigning timelines for each one, considering Risk factors in the planning process.

4) Negotiation skills:

To keep margins, profitability & customer satisfaction high

5) Customer Orientation:

Should be customer-sensitive, take timely feedback from them and address their complaints immediately.

Functional Skills:

1) Presentation skills

2) SAP knowledge Role & responsibilities

📌 State Head Sales (New Delhi)
🏢 BirlaNu
📍 New Delhi