- 1. Sales CoordinationCoordinate day-to-day activities of the sales team.
- Track enquiries, leads, quotations, orders, and customer requirements.
- Coordinate with sales executives regarding pending follow-ups.
- Ensure timely execution of customer commitments.
- Maintain updated sales trackers.
- 2. Customer CommunicationHandle customer enquiries through phone, WhatsApp, and email.
- Share product information, quotations, catalogues, and other sales documents.
- Coordinate customer meetings and follow-ups.
- Maintain professional communication with existing and prospective customers.
- Resolve routine customer queries or coordinate with the relevant department.
- 3. Order ManagementReceive and record customer orders.
- Verify order details, quantities, specifications, pricing, and delivery requirements.
- Coordinate confirmed orders with production and operations.
- Track order progress until dispatch.
- Keep customers updated regarding order status.
- 4. Production CoordinationCoordinate with the production team regarding customer orders.
- Track production timelines and pending orders.
- Communicate customer specifications accurately.
- Highlight production delays or issues to management.
- Ensure sales commitments are aligned with production capacity.
- 5. Dispatch & Delivery CoordinationCoordinate with dispatch and logistics teams.
- Track dispatch schedules and delivery status.
- Share dispatch information with customers.
- Follow up on delayed or pending deliveries.
- Maintain proper dispatch records.
- 6. Quotation & Proposal ManagementPrepare quotations and sales proposals as instructed.
- Coordinate pricing approvals with management.
- Share quotations with customers.
- Maintain records of submitted quotations.
- Follow up for quotation conversion.
- 7. Sales Follow-UpMaintain daily follow-up schedules.
- Follow up on enquiries, quotations, samples, orders, payments,



and repeat business.
- Ensure no important sales chance is missed.
- Update the sales team and management regarding pending opportunities.
- 8. CRM & MISMaintain accurate customer and sales information in CRM/Excel.
- Update lead and order status regularly.
- Prepare Daily, Weekly, and Monthly Sales Reports.
- Maintain customer databases.
- Track sales targets, orders, conversions, and pending activities.
- 9. Accounts CoordinationCoordinate with accounts regarding invoices, outstanding payments, and customer account information.
- Follow up with customers regarding pending payments where required.
- Ensure sales and payment information is properly updated.
- 10. Sales Team SupportProvide sales executives with customer information, catalogues, price lists, quotations, and order details.
- Coordinate meetings and customer appointments.
- Track sales team activities and pending follow-ups.
- Assist management in monitoring sales performance.
- 11. Customer Relationship ManagementMaintain strong relationships with existing customers.
- Identify repeat-order opportunities.
- Support upselling and cross-selling activities.
- Collect customer feedback.
- Escalate important complaints and service issues to management.
- 12. Digital & AI SupportUse ChatGPT, Gemini, Microsoft Copilot, and other AI tools for research, communication, reporting, and productivity.
- Use Excel, Google Sheets, CRM, email, WhatsApp Business, and other digital tools for sales coordination.
- Key Result Areas (KRAs)Timely processing of customer enquiries and orders.
- Accurate sales and customer records.
- Timely quotation preparation and follow-up.
- Effective coordination between Sales, Production, Dispatch, and Accounts.
- Reduction in pending sales activities.
- Timely customer communication.
- Accurate and timely MIS reporting.
- Customer satisfaction and repeat business.
- Support in achieving monthly sales targets.

📌 Senior Sales Coordinator (Ludhiana)
🏢 Emm Aar Knitwears
📍 Ludhiana