Key Job Responsibilities

- Business DevelopmentIdentify and develop new business opportunities in Pharma, Biotechnology, Research Institutes, Universities, Hospitals, Diagnostic Laboratories, Food Testing Labs, and Industrial sectors.
- Generate leads through field visits, networking, referrals, exhibitions, seminars, and digital platforms.
- Develop and execute territory-wise sales strategies to achieve business growth.
- Expand APS Lifetech's customer base across assigned regions.

Sales & Revenue Generation

Achieve monthly, quarterly, and annual sales targets.

- Promote laboratory instruments, diagnostic solutions, reagents, consumables, and services.
- Prepare and present technical and commercial proposals to customers.
- Conduct product demonstrations and customer presentations.
- Negotiate commercial terms and close sales opportunities.

Key Account Management

Build and maintain strong relationships with key customers and decision-makers.

- Regularly meet existing customers to identify new business opportunities.
- Ensure high customer satisfaction and retention.
- Manage strategic accounts and institutional customers.

Tender & Institutional Business

Identify government, university, hospital, and research institute tender opportunities.

- Coordinate preparation and submission of tender documents.
- Follow up on tender evaluations and order finalization.
- Develop relationships with procurement departments and purchase committees.

Sales Pipeline Management

Maintain an updated sales pipeline and opportunity tracker.

- Track enquiries from lead generation to order closure.
- Monitor quotation status and improve conversion rates.
- Ensure timely follow-up on all customer enquiries.

Customer Relationship Management





Understand customer requirements and provide suitable solutions.

- Coordinate with technical and service teams to address customer concerns.
- Handle customer escalations related to sales activities.
- Ensure prompt communication and support throughout the sales cycle.

Market Intelligence Monitor

Competitor products, pricing, and market activities.

- Gather information on emerging technologies and industry trends.
- Provide feedback to management regarding customer needs and market opportunities.
- Recommend current products and business opportunities.

Collection & Payment Follow-up

Coordinate with customers for timely payment collection.

- Monitor outstanding receivables and ensure adherence to payment terms.
- Support the finance team in resolving payment-related issues.
- Minimize overdue accounts within the assigned territory.
- 9. Coordination with Internal TeamsWork closely with application, service, logistics, and finance teams.
- Ensure smooth order processing and delivery execution.
- Coordinate installation schedules with service engineers.
- Support customers during pre-sales and post-sales activities.

Reporting & MIS

Submit daily, weekly, and monthly sales reports.

- Maintain accurate customer and opportunity data in CRM.
- Provide sales forecasts and business projections.
- Present territory performance reports to management.
- Performance ExpectationsAchieve assigned sales targets and profitability goals.
- Generate consistent new customer acquisition.
- Maintain strong customer relationships and repeat business.
- Ensure timely collections and minimal outstanding payments.
- Represent APS Lifetech professionally in the market.
- Contribute to the company's growth strategy and market expansion.

📌 Sales & Marketing Manager (Pune)
🏢 APS Lifetech
📍 Pune