JOB PROFILE – GRAPHIC DESIGNER CUM VIDEO EDITORPosition: Graphic Designer cum Video Editor

Department: Marketing / Creative

Employment Type: Full time

Reporting To: Brand Manager / Marketing Head

Job ObjectiveWe are looking for a highly creative and skilled Graphic Designer cum Video Editor who can create premium, engaging, and brand-focused visual content across digital, social media, e-commerce, retail, and advertising platforms.

The candidate should have a strong understanding of graphic design, video editing, social media trends, product presentation, and visual storytelling.

Key Responsibilities1. Graphic Designing

- Create high-quality creatives for Instagram, Facebook, LinkedIn, YouTube, websites, and other digital platforms.
- Design social media posts, stories, carousels, banners, advertisements, and campaign creatives.
- Create website banners, marketplace creatives, product listing images, and promotional graphics.
- Design brochures, catalogues, flyers, standees, posters, POSM, and other print materials.
- Maintain consistent brand identity, fonts, colours, and overall visual language.

2. Video Editing & Reels

- Edit professional Instagram Reels, YouTube Shorts, product videos, advertisements, and campaign videos.
- Create engaging videos using transitions, motion graphics, typography, music, sound effects, and visual effects.
- Edit influencer, model, product shoot, event, and behind-the-scenes content.
- Convert raw footage into polished, high-quality marketing content.
- Create multiple video formats and sizes according to different social media platforms.

3. Product & Beauty Creatives

- Create premium product-focused creatives for cosmetics, skincare, beauty, and lifestyle products.
- Perform product retouching, background editing, colour correction,



and image enhancement.
- Create product launch creatives, offer banners, combo creatives, and campaign visuals.
- Maintain premium and realistic product representation across all creatives.

4. AI Creative Tools

- Use AI tools to improve creative production and speed.
- Generate concepts, backgrounds, visual effects, AI videos, and campaign assets where required.
- Stay updated with new AI tools and trends related to graphic design and video production.

5. Social Media Content

- Work closely with the Brand Manager and Social Media Team to execute the monthly content calendar.
- Understand current Instagram and short-form video trends.
- Create strong hooks and visually engaging first 2–3 seconds for Reels.
- Adapt content according to trending formats while maintaining the brand's identity.

6. Advertising Creatives

- Create performance marketing creatives for Meta Ads, Google Ads, marketplace campaigns, and other digital advertising platforms.
- Develop multiple creative variations for A/B testing.
- Work with the performance marketing team to understand which creatives generate better CTR, engagement, and conversions.
- Continuously improve creatives based on campaign performance.

7. Photoshoot & Video Shoot Support

- Assist in planning product, model, influencer, and campaign shoots.
- Develop mood boards and creative references before shoots.




- Coordinate required shots according to social media and advertising requirements.
- Organize and maintain raw footage, edited videos, photographs, and creative assets.

Required Software & SkillsCandidate should have solid working knowledge of:

- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe After Effects
- Canva
- CapCut or similar professional editing tools
- AI image/video generation tools
- Basic photography and videography knowledge
- Colour correction and retouching
- Motion graphics and typography
- Candidate Requirements2–5 years of relevant experience in Graphic Designing and Video Editing.
- Experience with Beauty, Cosmetics, Skincare, Fashion, Lifestyle, D2C, or E-commerce brands will be preferred.
- Strong creative portfolio is mandatory.
- Excellent understanding of social media content and current design trends.
- Ability to work on multiple projects simultaneously.
- Strong attention to detail and visual aesthetics.
- Ability to understand briefs and convert concepts into high-quality creatives.
- Should be comfortable working in a fast-paced marketing workplace.

Key Performance Indicators (KPIs)Performance will be evaluated based on:

- Quality and creativity of designs
- Video/Reel quality and engagement
- Timely completion of assigned creatives
- Ad creative performance
- Brand consistency
- Speed of execution
- Social media content quality
- Product presentation quality
- Ability to generate fresh creative concepts
- Reduction in design errors and revisions

Primary GoalTo build a strong and premium visual identity for the brand by consistently creating high-quality graphics, videos, advertisements, and digital content that improve brand visibility, engagement, and sales.

📌 Graphic Designer (Mumbai)
🏢 Poppik Lifestyle Private
📍 Mumbai