JD - Department & Designation : Sales (General Trade) & Sales Representative

Experience: Minimum 6 months in (FMCG)

Salary: Based on experience + Allowance

Benefits: PF & ESI, Bonus & Gratuity

Sales Execution:

- Achieve monthly and daily secondary sales targets (both value and volume).
- Visit a minimum of 40 outlets per day, ensuring at least 50% conversion into productive calls (orders booked).
- Ensure product visibility, stock availability, and shelf space in all assigned outlets.
- Expand outlet base by onboarding new retail outlets monthly allocated areas.

Distributor & Retailer Management:

- Manage assigned distributors and ensure fulfillment of secondary orders (Minimum one Distributor to Max Three).
- Follow up with distributors to ensure timely stock availability and delivery to retailers.

Commercial Responsibilities:

- Adhere to company norms and monitor outstanding payments.





Reporting & Data Management:

- Maintain accurate daily call reports (DCRs), order data, and beat plans as per his MJP on using the designated mobile application.

Market Intelligence:

- Track competitor activities: pricing, promotions, and recent product launches.

Marketing & Promotion:

- Ensure proper communication of schemes and new launches to retailers.

Required Skills & Attributes

- Strong communication and negotiation skills
- Territory knowledge and relationship with retailers
- Goal-oriented with a proven sales track record
- Familiarity with sales apps or DMS (Distributor Management System)
- Ability to work under pressure and manage daily field targets

📌 Field Marketing Executive (Chennai)
🏢 CIEL HR
📍 Chennai