Social Media Manager Build brands people want to follow. At Wings, we're looking for a Social Media Manager who understands that social media is not just about posting consistently — it's about building relevance, personality, community and measurable brand growth. You'll work across multiple brands and industries, shaping how they show up on platforms like Instagram, LinkedIn and Facebook through strategy, content, campaigns and day-to-day execution. We're looking for someone who can think beyond calendars and captions — someone who understands what makes people stop, engage, share, remember and eventually convert. Roles & Responsibilities Develop and execute social media strategies aligned with each brand's business and communication goals. Build monthly content calendars across relevant platforms. Identify content pillars, campaign ideas, recurring formats and platform-specific opportunities. Write strong, engaging and brand-appropriate captions and copy. Work closely with designers, motion designers and video teams to develop high-quality social content. Brief the creative team clearly on concepts, references, formats and desired outcomes. Manage day-to-day publishing and scheduling of content. Track trends, cultural moments, platform updates and competitor activity. Identify relevant trends without forcing brands into content that doesn't suit them. Manage comments, responses and basic community engagement where required. Monitor performance across reach, engagement, follower growth, saves, shares, clicks and conversions. Prepare periodic performance reports with clear insights and recommendations. Continuously optimise content based on data rather than assumptions. Coordinate with clients, understand feedback and translate it into actionable content direction.



Ensure all social communication remains consistent with the brand's positioning, tone and visual language. What We're Looking For Strong understanding of Instagram, LinkedIn and Facebook. Experience managing social media for brands, preferably across multiple industries or clients. Strong content strategy and campaign ideation skills. Excellent written communication and copywriting ability. Good visual judgement and an understanding of what makes social content look premium. Ability to distinguish between a good-looking post and a post that actually performs. Strong understanding of content formats including Reels, carousels, static posts, stories and short-form video. Comfortable reading social analytics and turning numbers into actionable insights. Valuable understanding of audience behaviour, content hooks and platform algorithms. Ability to manage multiple brands, calendars and deadlines simultaneously. Strong communication and client-management skills. Highly organised and comfortable taking ownership of deliverables. Bonus Points Experience with any of the following would be an advantage: Paid social campaigns · Influencer collaborations · LinkedIn personal branding · Short-form video scripting · Meta Business Suite · Social listening tools · Canva · Notion · AI-assisted content workflows What Matters to Us We're not looking for someone who simply fills a calendar with "10 posts a month." We want someone who asks: Why are we posting this? Who should care? What should they do after seeing it? And how can the next piece perform better? If you understand the balance between brand building, creativity, consistency and performance, we'd love to hear from you. Apply With Send us your portfolio / social media accounts you've managed, along with 2–3 campaigns or brands you're most proud of and a short note explaining the impact you created.

📌 Social Media Manager (Tamil Nadu)
🏢 Wings
📍 Tamil Nadu