Designation: VCMS/Graphic Designer

Location: Bengaluru

KRA – VCMS Team | Creative Resizing & Adaptation Designer

Role Objective:

To efficiently adapt client-provided static creatives, videos, and promotional content into various sizes, resolutions, aspect ratios, and formats required for different digital screens, ensuring 100% accuracy, quality, and timely delivery while maintaining the original creative intent and brand guidelines.

Key Responsibilities:

- Creative Resizing & Adaptation - Resize and adapt client-provided creatives according to different screen specifications
- Video Resizing & Formatting - Adapt videos for various screen sizes, resolutions and formats.
- Accuracy & Quality Control - Ensure text, logos, images, offers and other elements remain accurate and properly positioned
- Client/Team Coordination - Understand briefs, clarify specifications and communicate issues or missing information.
- File Management & Process Adherence - Maintain proper naming, folder structure, versions and final deliverables.
- Social Media Creative Design - Design posts and visual content for social media platforms.
- Brochure & Marketing Collateral Design - Design brochures, flyers, leaflets, presentations and other promotional materials.
- Event Banner & Promotional Design - Design banners, standees, backdrops, posters and other event-related creatives.

Detailed KRA Responsibilities:

1. VCMS Creative Resizing & Adaptation

- Resize client-provided creatives for different digital screen specifications.
- Adapt artwork to multiple dimensions and aspect ratios.
- Ensure proper positioning of logos, text, images and other elements.
- Maintain the original creative intent while adapting designs.




- Ensure no stretching, distortion, improper cropping or loss of key information.
- Handle bulk resizing requirements efficiently.

KPIs:

- 98%+ accuracy in final output.
- Minimal resizing-related revisions.
- Correct dimensions and aspect ratios.
- Consistent visual quality across screens.

2. Video Resizing & Adaptation · Resize and adapt client-provided videos for different digital screens.

· Export videos in required formats and resolutions.

· Maintain video quality, proportions and visual consistency.

· Ensure text, logos and key visual elements remain visible.

· Check video playback before final delivery.

KPIs:

· Correct resolution and aspect ratio.

· Minimal technical errors.

· No unwanted cropping or distortion.

· Deployment/playback-ready files.

3. Quality Control & Accuracy

Before final delivery, ensure:

· Correct spelling and grammar.

· Correct logos and branding.

· Correct dates, offers and campaign information.

· Correct dimensions and resolution.

· Correct file format.

· Proper alignment and positioning.

· No missing or distorted elements.

· No technical issues in final output.

4. Timely Delivery & Productivity

· Complete assigned requirements within agreed Turn Around Time.

· Prioritise urgent and time-sensitive requirements.

· Manage multiple projects simultaneously.

· Communicate potential delays proactively.

5. File Management & Process Compliance

· Follow standard file naming conventions.

· Maintain editable/source files.

· Maintain proper folder structures.

· Ensure correct versions are shared.

· Archive completed projects appropriately.

· Follow internal design and VCMS processes.

📌 Video Content Management (Bengaluru)
🏢 Radiowalla Network
📍 Bengaluru