Role & responsibilities

Key Accountability

Key Activities

Brand Management

- Support the development and execution of annual brand plans and growth strategies.

- Maintain brand positioning and ensure consistency across all customer touchpoints.

- Monitor brand health metrics, market share, and competitive activities.

- Assist in product launches,packaging updates, and portfolio management.

Marketing &

- Campaign Management

- Plan, coordinate, and execute integrated marketing campaigns across digital, social, retail, and offline channels.

- Collaborate with creative,media, PR, and digital agencies to develop campaign assets.

- Support content planning,influencer partnerships, and customer engagement initiatives.

- Develop marketing calendars and manage campaign timelines.

Track campaign performance and optimize activities based on results

Digital Marketing

- Support social media marketing,and performance marketing initiatives.

- Monitor website, social media,and digital campaign analytics.

- Coordinate and collaborate for paid media activities with internal teams or agencies.

- Identify opportunities to improve digital reach, engagement,



and conversion rates.

Consumer &

- Market Insights

- Conduct market research to understand consumer behavior, trends, and competitor activities.

- Analyze sales data, customer feedback, and campaign performance metrics.

- Generate actionable insights and recommendations for brand and marketing strategies.

Sales &

- Commercial Support

- Partner with sales and trade marketing teams to drive business objectives.

- Support promotional planning and retail activation programs.

- GTM plans

Budget &

- Performance Management

- Assist in managing marketing budgets and tracking expenditures.

- Monitor ROI and effectiveness of marketing investments.

- Prepare performance reports and business review presentations for stakeholders.

Stakeholder Management:

- Manage internal and external stakeholders

Preferred candidate profile

- 3 to 5 years of experience in brand management, marketing, digital marketing, or related roles.

- Experience in FMCG, consumer goods, retail

📌 Vacancy For Assistant Brand Manager (Mumbai)
🏢 One Sgg
📍 Mumbai