02 Sep
|
Careerjump
|
Mumbai
Marico Limited
Trade Marketing Manager
? Mumbai, Maharashtra, India ? Full-Time
? Hybrid
? ₹16L – ₹23L
Experience Required
7+ Years
Level
Manager Level
CTC Package
₹16L – ₹23L
About Marico Limited
Marico is one of India's leading consumer products companies with brands like Parachute, Saffola, Livon, and Set Wet. With presence in 25 countries and revenues exceeding ₹9,000 crores, Marico is known for innovation, quality, and sustainable growth.
About the Role The Trade Marketing Manager will drive visibility, distribution, and activation excellence for Marico's portfolio across up-to-date trade and e-commerce channels. This role involves designing shopper-centric strategies, managing trade investments, and collaborating with sales and brand teams.
What You Will Be Doing
- Develop and execute trade marketing strategies to drive sales and market share across MT and e-commerce channels
- Design in-store activation programs, visibility solutions, and merchandising standards to enhance shopper experience
- Manage trade marketing budgets of ₹15+ crores ensuring optimal ROI on promotional spends
- Collaborate with brand teams to translate marketing campaigns into channel-specific activation plans
- Conduct market visits, competitor tracking,
and shopper insights studies to identify opportunities
- Partner with key accounts (DMart, Reliance, Amazon, Flipkart) to execute joint business plans and innovations
What Marico Limited Is Looking For
- MBA from tier-1/2 institution with 7+ years in trade marketing or channel marketing roles in FMCG
- Strong expertise in modern trade, e-commerce, and quick commerce channel dynamics
- Proven ability to design and execute high-impact visibility and activation programs
- Analytical mindset with proficiency in Nielsen/Kantar data analysis and Excel modeling
- Excellent stakeholder management skills across sales, marketing, and external partners
- Creative thinking with ability to translate consumer insights into trade solutions
- Strong project management and budget management capabilities
What Makes This Role Stand Out
- Competitive package between ₹16L – ₹23L per annum
- Work with iconic brands and drive innovations in India's dynamic retail landscape
- Collaborative culture with cross-functional exposure to sales, marketing, and supply chain
- Hybrid work arrangement with flexible schedules and modern Mumbai headquarters
- Fast-track career growth to Senior Manager and Category Head positions
📌 Trade Marketing Manager (Mumbai)
🏢 Careerjump
📍 Mumbai