Job Responsibilities

- Execute trade marketing activities across channels.
- Plan and implement sales promotions and product communication.
- Manage POSM budgeting, logistics, distribution, and assortment.
- Convert brand strategies into effective sales tools.
- Conduct market visits and gather trade/customer insights.
- Execute events, activations, and promotional campaigns.
- Coordinate with Sales, Production, Packaging, agencies, and other internal teams.
- Track effectiveness of trade marketing activities and suggest improvements.
- Drive plumber, contractor, and AID engagement programs.
- Plan mason meets, painter meets, contractor engagement programs, and trade activations.
- Lead market-level campaigns and strengthen trade advocacy.
- Manage agencies, vendors, and execution partners.




- Build relationships with key influencer communities and trade associations.

Qualification and Technical skills

- Bachelor’s Degree – Mandatory; MBA – Preferred
- 1 to 3 years of experience in Trade Marketing
- Relevant experience in Trade marketing in FMCG/Pharma/Sanitaryware/Electrical/Hardware/Paints industries
- Required experience in Trade Marketing, Sales Promotion, Brand Activation, POSM Management, Market Visits, Event & Activation Management, Vendor/Agency Management, Customer & Trade Engagement, Market Analysis

Kindly share your resume at [email protected]

📌 Trade Marketing Executive (Mumbai)
🏢 Walplast Products
📍 Mumbai