Responsible for driving store sales, profitability, customer experience, people productivity and operational excellence, while ensuring adherence to brand standards and retail processes.
Key Responsibilities
1. Business & Sales
- Drive achievement of monthly and annual sales targets.
- Monitor daily sales, conversion, ATV, UPT and other key store KPIs.
- Analyse business performance and implement actions to improve sales.
- Drive effective stock availability, sell-through and inventory productivity.
- Ensure optimum manpower productivity and control store operating costs.
2. Customer Experience
- Deliver a consistent and differentiated customer experience in line with brand standards.
- Ensure high standards of customer service and resolve customer complaints effectively.
- Drive customer engagement, repeat visits and loyalty.
3. Store Operations
- Ensure smooth day-to-day store operations and compliance with SOPs.
- Maintain high standards of VM, store hygiene, grooming and visual presentation.
- Ensure effective stock management, including inward, transfers, replenishment, cycle counts and stock audits.
- Minimise shrinkage,
stock loss and operational errors.
- Ensure compliance with company policies, statutory requirements and safety standards.
4. People Management
- Lead, coach and develop the store team to achieve business objectives.
- Drive team productivity, attendance, grooming and discipline.
- Conduct regular performance reviews and provide continuous feedback.
- Identify high-potential team members and support their career development.
- Build a positive, customer-centric and performance-driven store culture.
5. Reporting & Controls
- Track and report store KPIs and business performance.
- Ensure accurate cash handling, billing and daily reconciliation.
- Monitor expenses and ensure adherence to approved budgets.
- Ensure timely completion of all audits and corrective actions.