Role Purpose:-

The role will own the planning, implementation and optimisation of digital and AI-enabled marketing initiatives, with a clear focus on lead generation, customer engagement, conversion, revenue contribution and marketing ROI. The incumbent will also identify and implement recent-age technologies and automation to improve marketing efficiency, customer experience and business growth.

Key Responsibilities:-

1. Digital Marketing & Business Growth

- Develop and execute digital marketing strategies aligned with business and sales objectives.
- Drive qualified enquiries, opportunities and revenue through digital channels.
- Manage and optimise online channels including website, social media and digital campaigns.
- Continuously improve digital lead generation and conversion performance.

1. AI & MarTech Transformation

- Identify and implement relevant AI and MarTech solutions across marketing.
- Use AI for content creation, customer engagement, lead management, analytics and productivity.
- Automate repetitive marketing activities and improve team efficiency.
- Evaluate technology investments based on business impact and ROI.

1. Marketing Automation & Customer Journey

- Design automated customer journeys from enquiry to qualification, nurturing, conversion and re-engagement.
- Build automated lead follow-up and nurturing processes.
- Improve response time, lead engagement and conversion through automation.
- Work closely with Sales and Service teams to ensure effective lead handover.

1. WhatsApp, AI Calling & Customer Engagement

- Develop WhatsApp as an active customer communication and lead-generation channel.
- Explore AI/automated calling for lead qualification, follow-up and customer engagement.
- Build structured communication journeys for prospects and existing customers.
- Track engagement and conversion from these channels.

1. Customer Database & Segmentation

- Build and maintain a clean, structured and actionable customer database.
- Develop customer segmentation based on product,



geography, customer type, buying behaviour and opportunity.
- Use CRM data to drive targeted campaigns, cross-selling, up-selling and re-engagement.
- Improve data completeness and utilisation across marketing and sales.

1. Marketing Analytics & ROI

- Develop dashboards for real-time visibility of marketing performance.
- Track CPL, CAC, conversion rate, campaign ROI, channel ROI and revenue contribution.
- Analyse customer acquisition and retention trends.
- Provide management with actionable insights and recommendations.

1. Content, Digital Brand & Product Marketing

- Strengthen UDLs digital brand presence.
- Develop product-focused digital content aligned with business objectives.
- Work with creative teams/agencies to develop high-quality campaigns.
- Ensure consistent communication of product value propositions across digital platforms.

1. Product Launch & Go-to-Market

- Develop digital-first Go-to-Market plans for new products and categories.
- Create launch campaigns covering awareness, lead generation, nurturing and conversion.
- Track campaign performance and optimise based on results.
- Coordinate with Sales and Service teams for effective launches.

1. Offline-to-Digital Integration

- Integrate exhibitions, dealer meets, workshops and other offline activities with digital lead capture.
- Ensure leads generated through events are captured, assigned and followed up systematically.
- Measure event-generated opportunities and ROI.

1. Team, Agency & Continuous Innovation

- Manage internal resources, agencies and technology partners.
- Build internal capability and continuously improve the marketing ecosystem.
- Identify recent marketing opportunities, latest technologies and channels.

Skills & Qualification
- 10-15 years of experience in Digital Marketing, Growth Marketing or technology-led AI marketing.
- Practical understanding of AI tools and their application in Marketing Automation, Digital Analytics and Online Lead Generation.
- Experience in B2B, B2C ,Healthcare, Dental, Medical Devices will be preferred.

📌 Sr Manager- AI & Digital Marketing (New Delhi)
🏢 Unicorn DenMart
📍 New Delhi