(JD)

Position: Lead Generation Executive / Lead Research Specialist

Experience: 2 to 3 Years Location: Technopark, Trivandrum Industry: Software Services & Product Development Department: Business Development / Sales

About the Company

We are a software services and product-based company specializing in delivering innovative digital transformation solutions across multiple industries. We are looking for a proactive and result-oriented Lead Generation Executive to support our Business Development team by identifying, qualifying, and generating high-quality sales opportunities.

Key Responsibilities

· Generate qualified leads through various online and offline channels.

· Identify potential customers and decision-makers within target organizations.

· Conduct market research to build and maintain prospect databases.

· Utilize LinkedIn Sales Navigator, Apollo, ZoomInfo, Lusha, Hunter.io, and other lead generation platforms to identify prospects.

· Execute email marketing campaigns and nurture leads through structured follow-ups.

· Manage social media outreach campaigns through LinkedIn and other professional networks.

· Perform cold calling and initial prospect engagement activities.

· Qualify leads based on business requirements, budget, authority, need, and timeline.

· Filter and segregate hot, warm, and cold leads before passing them to the sales team.

· Maintain and update prospect information in CRM systems.

· Coordinate closely with Business Development Managers and Sales Executives to ensure a healthy sales pipeline.

· Track lead generation KPIs and provide periodic performance reports.

· Participate in digital marketing initiatives and campaign-driven lead generation activities.

Required Skills & Qualifications

· 2 to 3 years of experience in Lead Generation, Inside Sales, Business Development,



or Demand Generation.

· Experience working in Software Services, IT Services, SaaS, ERP, Cloud, or Technology companies.

· Hands-on experience with:

o LinkedIn Sales Navigator o Apollo.io o ZoomInfo o Lusha o Hunter.io o Seamless.ai o SalesQL o CRM platforms (HubSpot, Zoho CRM, Salesforce, etc.)

· Knowledge of B2B lead generation strategies.

· Experience in email campaigning and email automation tools.

· Understanding of social media marketing and social selling techniques.

· Excellent communication and interpersonal skills.

· Ability to conduct professional cold calls and prospect qualification discussions.

· Strong research and analytical abilities.

Preferred Skills

· Experience generating leads from international markets such as Middle East, Europe, US, or APAC.

· Knowledge of software products, SaaS solutions, ERP systems, AI solutions, or digital transformation services.

· Familiarity with marketing automation tools and campaign management.

· Experience working with business development teams in a technology organization.

Key Performance Indicators (KPIs)

· Number of qualified leads generated per month.

· Number of meetings scheduled for the sales team.

· Lead-to-opportunity conversion ratio.

· Email campaign response rates.

· Database growth and lead quality metrics.

· Contribution to revenue-generating opportunities.

Ideal Candidate Profile The ideal candidate should be highly proactive, resourceful, and capable of independently identifying high-potential prospects using various lead generation platforms. The candidate should possess solid research, communication, and prospect qualification skills, with the ability to deliver a consistent flow of sales-ready opportunities to the business development team.

Experience: 2-3 Years

Employment Type: Full-Time

Department: Business Development & Sales

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