About the Role

We are looking for an experienced Creative Designer to lead the visual content and social media creative work across Instagram, Facebook and TikTok.

The ideal candidate will have experience in luxury jewellery, fashion, premium retail, beauty or lifestyle brands and a strong understanding of creating premium, sophisticated and visually engaging content.

We are looking for someone who brings creative thinking, strong design skills and brand understanding — not just the ability to execute standard templates.

Key Responsibilities

- Develop creative concepts and designs for Instagram, Facebook and TikTok.
- Create static posts, carousels, reels, stories and campaign creatives.
- Develop creative directions for different jewellery collections and product categories.
- Maintain a consistent brand identity while giving each collection its own visual personality.
- Create premium product-focused visuals that highlight the beauty, craftsmanship and luxury of the jewellery.
- Develop creatives for product launches, bridal, gifting, seasonal campaigns and promotional campaigns.
- Adapt creative content according to the requirements and audience of each social media platform.
- Work with the marketing/content team to plan and execute the monthly social media creative calendar.
- Stay updated with luxury, jewellery, fashion and social media trends.

Required Experience & Skills

- 5+ years of experience in creative/design roles.
- Experience working with luxury jewellery, fashion, premium retail, beauty or lifestyle brands.




- Strong portfolio demonstrating premium branding and social media creative work.
- Excellent understanding of luxury aesthetics, typography, composition, colour, lighting and product presentation.
- Strong understanding of Instagram, Facebook and TikTok formats.
- Experience creating both static and video/social-first content.
- Strong proficiency in Adobe Photoshop, Illustrator and other relevant design tools.
- Ability to develop creative concepts and visual storytelling, not just execute predefined designs.
- Strong attention to detail, particularly when working with jewellery and premium products.

AI Creative Tools – Added Advantage

Experience with AI creative tools will be an additional advantage.

Knowledge of tools such as Midjourney, Adobe Firefly, Photoshop AI, Runway, Kling, Sora, Flux or similar will be preferred.

The ability to use AI for creative ideation, image enhancement, product visualization, background generation, creative variations and short-form video will be considered a plus.

AI knowledge is not a replacement for solid design skills. The primary requirement is proven experience in luxury creative design and social media branding.

Preferred

- Experience working with established jewellery brands, luxury brands or creative agencies.
- Strong understanding of premium/luxury visual communication.
- Experience handling creative requirements from concept to final execution.

Application Requirement

Portfolio is mandatory. Candidates without a relevant portfolio may not be considered.

📌 Sr. Creative Graphic Designer (Chennai)
🏢 CWP
📍 Chennai