Job Summary

As Performance Marketing Specialist, you will own ZoomRx's paid acquisition, third-party media, and email operations - the systems that turn budget into pipeline. This role has two dimensions. First, you will operate as the day-to-day owner of one specific product line's demand engine (product line to be assigned by the Head of Marketing at start), meaning you carry that line's paid media plan, third-party partnerships, email nurture, and reporting end-to-end.

Second, you will provide performance-marketing execution and infrastructure across three ZoomRx businesses: Marketing Asset Testing (MAT), Decision Sciences, and Qualitative Research.

This is a builder role, not a maintainer role. You will establish the measurement frameworks, testing disciplines, and optimization playbooks that let ZoomRx move from relationship-driven growth to systematic, AI-augmented demand generation.

Responsibilities

Paid media strategy execution - LinkedIn, Google, Meta (30%)

- Own end-to-end paid media campaigns across LinkedIn Ads, Google Ads (Search, Display, YouTube, Performance Max), and Meta Ads - establishing campaign structures, audience targeting, bidding strategies, budget allocation, and reporting cadence.

- Design and execute account-based advertising campaigns targeting specific pharma accounts, coordinating with Product Owners, the Marketing Manager (Life Sciences), and Account Owners on messaging and timing.

- Launch and standardize paid media operations across product lines with consistent tracking, naming conventions, UTMs, and performance measurement.

- Pilot recent channels (e.g., Bing Ads, industry publications' native placements) to diversify the media mix and identify incremental lead sources.

Third-party media - eBlasts,



newsletters, webinars, syndication (10%)

- Manage relationships and campaigns with life sciences publication partners including FiercePharma, PM360Online, PharmaExec, Endpoints News, STAT News, and PharmaVoice - negotiating rates, managing contracts, and evaluating lead quality.

- Coordinate sponsored content, eBlast campaigns, webinar partnerships, and content syndication programs. Own contract-to-lead-integration: contracts, content delivery, lead specifications, and downstream integration with HubSpot/Salesforce.

Email marketing operations - Mailchimp HubSpot (40%)

- Own execution of email marketing programs across Mailchimp (transactional and one-off sends) and HubSpot (workflows, nurtures, lifecycle emails) - from list segmentation and template setup through send, deliverability, and reporting.

- Design and maintain evergreen nurture workflows for each product line, including your assigned line - with branch logic, suppression rules, engagement scoring, and MQL promotion to Salesforce.

- Own deliverability, list hygiene (bounces, unsubscribes, re-engagement), and compliance (CAN-SPAM, GDPR, unsubscribe governance) across both platforms.

- Partner with the Marketing Ops Analytics Manager on lead scoring calibration, MQL definition, and PAM handoff SLAs.

Product-line ownership + AI-native optimization (20%)





- Own one specific product line as its dedicated performance-marketing DRI (line assigned by Head of Marketing at start) - carry the quarterly plan, weekly status, and monthly performance narrative for that line.

- Leverage AI-powered advertising platforms (Google Performance Max, LinkedIn Predictive Audiences, Smart Bidding) alongside Claude / Claude Skills / Cowork to accelerate creative iteration, audience research, and reporting.

- Document AI optimization playbooks and standard processes so the whole Marketing team compounds on your work.

What you'll bring

Required experience skills

- 3+ years in B2B performance marketing with hands-on campaign management across LinkedIn Ads, Google Ads, and Meta Ads, plus third-party content syndication or media partnerships. Life sciences, healthcare, or B2B SaaS preferred.

- Deep platform expertise in LinkedIn Campaign Manager (Matched Audiences, Lead Gen Forms, Conversion Tracking) and Google Ads (Search, Display, Remarketing, YouTube, Performance Max, Smart Bidding).

Meta Ads

Manager comfort strongly preferred.

- Email operations depth in Mailchimp and HubSpot - list management, template building, workflow / journey design, deliverability, and engagement reporting. You are comfortable owning a send end-to-end.

- Vendor management coordinating with media partners, negotiating rates, managing contracts, and evaluating third-party lead quality and ROI.

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Specialist, Performance Marketing (Chennai)
🏢 ZOOMRX HEALTHCARE TECHNOLOGY SOLUTIONS
📍 Chennai