Job Role

- Position: Social Media Executive

- Employment Type: Full-Time

- Manage and grow the company's social media presence across Instagram, Facebook, YouTube, LinkedIn, and X.

- Plan, create, schedule, and publish engaging social media content.

- Maintain a weekly/monthly social media content calendar.

- Create posts, reels, stories, videos, captions, headlines, hooks, and other social media content.

- Research trending topics, hashtags, sounds, formats, and social media trends.

- Monitor competitors and identify new content and growth opportunities.

- Coordinate with graphic designers, video editors, content writers, and marketing teams.

- Handle comments, messages, and audience interactions professionally.

- Support influencer collaborations, promotional campaigns, and brand campaigns.

- Assist with paid social media campaigns when required.

- Monitor social media performance and prepare regular reports.

- Ensure all published content follows company brand guidelines and communication standards.

Key Responsibilities

Social Media Management

- Manage company social media accounts and maintain a consistent brand presence.

- Ensure timely and regular content publishing across platforms.

- Monitor platform updates, algorithms, and new features.

- Maintain consistency in brand messaging and visual communication.

Content Creation

- Develop creative posts, reels, stories, videos, and other short-form content.

- Write engaging captions, headlines, hooks, and social media copy.

- Research and implement trending content formats.

- Curate relevant content that supports brand objectives.

Audience Engagement

- Respond to comments, messages, and audience queries professionally.

- Encourage audience engagement through interactive content.

- Monitor audience feedback and identify opportunities to improve engagement.

Trend & Competitor Research

- Track trending topics, hashtags, sounds,



reels, and content formats.

- Monitor competitor social media activities.

- Identify new opportunities for audience growth and brand visibility.

Campaign Coordination

- Coordinate with graphic designers, video editors, content writers, and marketing teams.

- Support influencer collaborations and promotional campaigns.

- Assist in planning and executing paid social media campaigns.

Analytics & Reporting

- Track reach, impressions, engagement, followers, leads, and other relevant metrics.

- Analyze social media performance and identify areas for improvement.

- Prepare regular performance reports.

- Recommend strategies to improve reach, engagement, and brand awareness.

Required Skills

- Strong knowledge of Instagram, Facebook, YouTube, and LinkedIn.

- Excellent written and verbal communication skills.

- Strong creativity and understanding of social media content.

- Good knowledge of hashtags, trends, reels, and audience engagement.

- Basic knowledge of Canva, Photoshop, or other creative tools is an advantage.

- Basic understanding of social media analytics and insights.

- Knowledge of Meta Business Suite / Ads Manager is an advantage.

- Valuable organizational and time-management skills.

- Ability to manage multiple tasks and meet deadlines.

- Ability to work effectively with creative and marketing teams.

Education & Qualification

- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Journalism, Media Studies, Business Administration, or a related field.

- Relevant certification in Digital Marketing or Social Media Marketing is an added advantage.

Preferred Candidate Profile

- Creative, proactive, and trend-aware.

- Comfortable working with short-form video content.

- Willingness to appear in or participate in social media videos when required.

- A portfolio of previous social media work, Instagram pages, campaigns, or sample reels is an advantage

📌 Social Media Specialist (Chennai)
🏢 JobTrade
📍 Chennai