Company Description Saraswati Global Rugs is an Indian rug atelier rooted in generations of weaving expertise and a strong commitment to material integrity. The company works across hand knotted, hand tufted, and flat weave techniques to create rugs that bridge cultural heritage with contemporary architectural environments. Each rug is developed through careful material selection, prototyping, and close collaboration with artisan communities.

Saraswati Global

Rugs partners with architects, interior designers, and private clients to translate spatial concepts into thoughtful tactile surfaces. The brand designs rugs as long-lasting foundational layers that age gracefully and remain relevant over time.

Role Description The Social Media Strategist is a full-time, in office role based in Jaipur, responsible for shaping and executing the brand’s presence across social platforms. This role includes developing and managing social media strategies, planning content calendars, and creating or briefing visual and written content that reflects the brand’s design philosophy and craftsmanship. The strategist will monitor platform performance, optimize posts and campaigns, and engage with online communities, partners, and collaborators to build brand awareness and affinity.

Day-to-day tasks include coordinating with internal teams and artisan stakeholders, supporting digital campaigns, and aligning social media initiatives with broader marketing and public relations efforts.





The Social Media

Strategist will also track analytics, prepare performance reports, and recommend improvements to ensure consistent growth and effective storytelling.

Qualifications

- Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and refine platform strategies and campaigns.
- Candidates should possess skills in Content Strategy and Communication to design cohesive narratives, create compelling posts, and maintain a consistent brand voice.
- Candidates should possess skills in Public Relations and stakeholder communication to support collaborations, partnerships, and community engagement.
- Candidates should ideally have experience with analytics tools, basic graphic or video editing, and familiarity with major platforms (e.g., Instagram, Facebook, LinkedIn, Pinterest).
- Candidates should demonstrate strong written and spoken English skills; additional language abilities and prior experience in design, textiles, or luxury/heritage brands are beneficial.
- Candidates should be able to work on-site in Jaipur, collaborate effectively with cross-functional teams, manage multiple projects, and maintain attention to detail.
- A relevant degree or certification in marketing, communications, digital media, or a related field is preferred, along with 2–4 years of social media or digital marketing experience.

📌 Social Media Strategist (Jaipur)
🏢 Saraswati Global Rugs
📍 Jaipur