Job Title: Social Media Strategist & Brand Narrative Lead - B2B Content

Experience: 3 to 5 years

CTC Budget: 6 LPA to 8 LPA

Location: Film City, Noida

Company Website: www.sparrowi.com

Job Summary -

We are seeking a digital media dynamo, a bright, self-starting qualified with 3-5 years of experience to own our brand's visual and digital presence. As a B2B company serving real estate development agencies, our "work is our portfolio." You will be responsible for the end-to-end lifecycle of our social media—from collecting raw project inputs to designing high-end creatives, reels and videos using AI tools. You will also ensure our sales teams have the latest assets to win clients and keep updating the company portfolio (beyond social media) on periodic basis.

We do not need SEO/SEM; we need a "one-man army" who can make our pages look world-class and keep our internal teams updated.

1. Not the Routine Job: Total Ownership: You aren't just a "poster"; you are the creative lead for the company's public face.
2. Direct Impact: Your work directly helps our sales team close deals with some of the biggest real estate names in the industry.
3. AI-First Environment: We encourage the use of cutting-edge tech to automate the "boring" stuff so you can focus on the "bright" ideas.

Key Responsibilities -

- Content Generation & Curation: Independently collect finished videos, imagery, raw data and project updates from our teams. Convert these into polished, professional posts for LinkedIn and Instagram.
- Creative Design:



Design all graphics, carousels, and short-form videos (Reels/Shorts) from scratch. You must be able to work alone without a separate graphic designer.
- AI Tool Integration: Use generative AI tools (e.g., Midjourney for visuals, CapCut/Runway for video, ChatGPT/Jasper for B2B copy) to maintain high-quality output with maximum efficiency.
- Consistency: Maintain a steady posting cadence of 2–3 times per week, ensuring the brand voice is sophisticated and tailored for real estate developers.
- Internal Sales Enablement: Act as a marketing bridge. Share all new social media posts and latest work highlights with our sales and client servicing teams to ensure their pitch decks and portfolios are always current.
- Social Presence Management: Handle all scheduling, tagging, and basic engagement on LinkedIn and Instagram

Candidate Profile -

- 3-5 years experience in social media or digital content creation (preferably in B2B or Real Estate).Technically Savvy, Expert in Canva, CapCut, and mobile-first video editing.
- Demonstrated proficiency in using AI tools for content production.
- strong aesthetic sense for "Real Estate Luxe"—able to make architectural or project data look visually stunning.
- Excellent written English with a "B2B mindset"—knowing how to talk to CEOs and Agency Owners, not just general consumers.
- Proven ability to manage a content calendar without being micro-managed. You are the "owner" of this department

📌 Social Media Strategist & Brand Narrative Lead (Noida)
🏢 Sparrow Interactive
📍 Noida