Role Description The Visual House is looking for a dynamic and creative Social Media Manager to lead and manage social media activities for our clients and brand. The role will involve developing social media strategies, planning content calendars, coordinating with creative, production, and communication teams, and ensuring effective execution across digital platforms.

The ideal candidate should have a strong understanding of social media trends, content strategy, audience behaviour, and brand communication, along with the ability to manage multiple projects in a fast-paced agency environment.

Key Responsibilities

- Develop and execute social media strategies aligned with client objectives and brand positioning.
- Coordinate with content writers, designers, video editors, production, and communication teams for timely content execution.
- Work on social media campaigns, creative concepts, and digital activations for clients.
- Manage day-to-day posting, publishing, and community engagement.
- Monitor comments, messages, and audience interactions and ensure timely responses.
- Track social media performance and prepare regular reports covering reach, engagement, growth, and other relevant KPIs.
- Analyse insights and optimise content and strategies based on performance.
- Stay updated with emerging social media trends, platform updates, formats, and relevant industry developments.
- Coordinate with clients for content requirements, approvals, feedback, and campaign execution.
- Support the team in developing ideas for topical content, brand campaigns,



reels, and other social-first formats.
- Ensure consistency in brand tone, messaging, and visual communication across platforms.
- Manage multiple client accounts and deliverables while meeting deadlines.

Qualifications & Skills
- Bachelor’s degree in Marketing, Mass Communication, Advertising, Media, or a related field; equivalent practical experience may also be considered.
- 5+ years of relevant experience in social media management, preferably within an advertising, creative, media, or digital agency.
- Robust understanding of Social Media Marketing, Social Media Optimisation (SMO), and Content Strategy .
- Good content writing, copy sense, and understanding of different social media formats.
- Strong communication and client coordination skills.
- Hands-on experience managing social media accounts and content calendars.
- Good understanding of social media analytics, insights, and performance metrics.
- Basic understanding of paid social media campaigns and digital advertising.
- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Ability to identify trends and translate them into relevant, brand-appropriate content.
- Strong organisational skills with the ability to manage multiple clients and projects simultaneously.
- Creative mindset with a strong understanding of brand communication and digital storytelling.
- Ability to work independently as well as collaboratively with creative, production, and communication teams.

📌 Social Media Manager (Delhi)
🏢 The Visual House
📍 Delhi