Digital Marketing & Content Executive

Location: Kondapur / Kukatpally, Hyderabad

About the Role

Rangvarsha Sarees is looking for a Digital Marketing & Content Executive to manage paid & organic marketing, content strategy, lead generation, and e-commerce growth.

Key Responsibilities:

- Manage Meta Ads Paid & Organic across Facebook and Instagram.
- Strategize, execute, and optimize Google Ads campaigns.
- Run Google Shopping & E-commerce Ads to drive online sales.
- Develop and implement content strategy across social media platforms.
- Create content calendars, captions, scripts, reels, posts, and promotional content.
- Plan and manage the digital marketing budget and allocate spend across platforms based on performance.
- Drive qualified leads and store walk-ins through digital campaigns.
- Track campaign performance, leads, conversions, ROAS,



and ROI.
- Manage website content, product listings, and basic SEO optimization.
- Prepare regular performance reports and suggest improvements.

Required Skills:

- Hands-on experience with Meta Ads & Google Ads.
- Knowledge of Google Shopping / E-commerce Ads.
- Solid understanding of content and social media strategy.
- Experience in lead generation and performance marketing.
- Ability to manage and optimize digital marketing budgets.
- Basic knowledge of SEO, GA4, and Canva.
- Strong communication, writing, analytical, and creative skills.

Preferred: Experience in fashion, retail, apparel, or e-commerce.

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