: Assistant Manager/Senior Associate - Social Media & Communities

Hiring organization: Equentis Wealth Advisory Ltd, Lower Parel, Mumbai

Company profile

A rapid growing SEBI registered Fintech with 1Mn+ registered users on the path to becoming a unicorn in the next 2-3 years. With a team size of 550 and growing centres across Mumbai, Noida & Bangalore we are ramping up aggressively for the exciting next phase of growth.

What is the role? We are looking for a Social Media Manager to monitor & manage social media platforms, create communities for the brand & tactically execute campaigns to drive brand awareness with profitable growth.

Key responsibilities: Social Media Management:

- Monitor and manage social media channels, including scheduling posts, responding to
- comments, messages, and maintaining an editorial calendar.
- Assist creating monthly, quarterly and annual plans ensuring budget vs. actual compliance on spend inputs, leads & outcome metrics.
- Hands on experience in Facebook Ads manager, audiences, campaign implementation & reporting.
- Ensure implementation of platform wise content strategy.
- Ensure all the product/ business posts, Topical calendar, are followed every month. Content curation & creation:
- Creative bent of mind & content creator / copy, concepts , ideation, communication
- Create and curate engaging content for social media platforms, including but not limited to,Facebook, Twitter, Instagram, LinkedIn, YouTube, etc. with agencies, in house design team.
- Create campaigns that leverage current events, cultural moments,



and other relevant topics to drive engagement & increase brand awareness. Analytics and Reporting:
- Analyze and report social media metrics to identify trends, insights, and opportunities for improvement.
- Competitor analysis and analytics. ORM Management:
- Monitor and manage the brand's online reputation on social media.
- Respond to customer inquiries and feedback in a timely and professional manner & escalate issues as necessary to the appropriate internal teams.
- Develop and implement strategies to address negative reviews and comments, and work to enhance the brand's overall online reputation. Agency management:
- Liaise with design and media agencies on the campaign; review execution to ensure adherence to SLAs and monitor quality of execution Presentation:
- Strong data visualization to business objective to be presented in an effective & interesting visual format

What are we looking for?
- Should have a degree in marketing, business administration with at least 2 years of work experience in social media marketing
- Social Media Agency side experience preferred.
- Advanced analytical and numerical skills
- Excellent written, oral and electronic communication skills
- Ability to balance creativity and analytics. Must Have's:
- Customer-first approach: That's the North Star. Everything we do is to make our users investment experience better & rewarding
- Ownership: We don't just sport lab coats, but we experiment—a lot. And we take complete ownership
- Data-driven: The source of truth. Simple as that

📌 Social Media Manager (Mumbai)
🏢 Equentis
📍 Mumbai