Position:

Social Media Manager

Industry: Food & Beverage

Experience: 2–5 Years

Location: Gurugram

Employment Type: Full-Time

Budget : 5 – 6 LPA

About the Role

We are looking for a creative and performance-driven Social Media Manager to manage and grow the social media presence of a food brand. The ideal candidate should have a strong understanding of food content, social media trends, audience behaviour, and brand storytelling.

Key Responsibilities

- Develop and execute social media strategies across Instagram, Facebook, YouTube and other relevant platforms .
- Create and manage monthly content calendars aligned with brand objectives and campaigns.
- Plan engaging content including Reels, posts, stories, carousels, memes and short-form videos .
- Coordinate with designers, photographers, videographers, influencers and internal creative teams.
- Develop creative briefs and content ideas for food shoots and campaigns.
- Stay updated with Instagram/Reels trends, food trends, memes, audio trends and emerging formats .
- Write engaging captions, hooks, CTAs and social media copy.
- Manage the brand's social media pages and ensure consistent tone, visual identity and messaging.
- Plan and execute influencer collaborations, creator campaigns and UGC initiatives .
- Monitor comments, DMs and audience interactions and ensure timely responses.




- Track social media performance and prepare regular reports covering reach, engagement, followers, views and conversions .
- Analyse competitors and identify opportunities for improving content and engagement.
- Work closely with the marketing and creative teams to support product launches, offers and brand campaigns.
- Assist in paid social media campaigns and coordinate with performance marketing teams where required.

Requirements

- 2–5 years of experience in Social Media Management , preferably with a food, FMCG, Food Chain, QSR or lifestyle brand .
- Strong understanding of Instagram and short-form video content.
- Excellent knowledge of current social media trends and content formats.
- Strong creative thinking and storytelling skills.
- Good copywriting and communication skills.
- Experience working with influencers and content creators.
- Ability to use social media analytics and derive actionable insights.
- Knowledge of tools such as Instagram Insights, Canva and basic social media scheduling/analytics platforms .
- Ability to work in a fast-paced setting and manage multiple campaigns simultaneously.

Preferred

- Experience managing a food/restaurant/QSR brand.
- Understanding of food photography and videography.
- Solid sense of visual aesthetics and understanding of what makes food content engaging and shareable.

📌 Social Media Manager - Food & Beverage (Gurugram)
🏢 Option Designs
📍 Gurugram