About the Role

We’re looking for a Junior Social Media Executive who understands social media beyond just posting content. Someone who is naturally curious, keeps up with what’s trending, has a good eye for content, and can turn ideas into engaging posts and reels.

You’ll work closely with the marketing team to plan, create, and execute social media content across platforms.

What You’ll Do

- Content Ideation: Come up with fresh, engaging and platform-relevant content ideas for reels, posts, stories and other social media formats.
- Trend Spotting: Stay updated with trending reels, formats, sounds, memes, conversations and social media trends, and identify opportunities to adapt them for the brand.
- Content Calendars: Plan and maintain monthly/weekly content calendars based on campaigns, launches, occasions and ongoing social media requirements.
- Scheduling & Posting: Schedule and publish content across social media platforms while ensuring captions, hashtags, creatives and posting details are accurate.
- Scripting: Write engaging scripts for reels and short-form videos that feel natural, conversational and aligned with the brand's voice.
- Copywriting: Write captions, hooks, CTAs and other social media copy that is clear, creative and encourages engagement.
- Content Execution: Coordinate with the design,



video and marketing teams to ensure content moves smoothly from idea to execution.
- Social Media Research: Regularly research competitors, creators and relevant brands to identify new content opportunities and formats.
- Performance & Learning: Keep track of how content performs and use insights to improve future content ideas and execution.

What We’re Looking For

0–2 years of experience in social media, content or digital marketing.

Strong understanding of Instagram and short-form content.

Naturally active on social media and aware of current trends.

Valuable understanding of what makes content interesting, relatable and shareable.

Strong writing and communication skills.

Ability to write in a conversational, non-generic tone.

Creative thinker who can come up with ideas rather than simply execute briefs.

Good organisational skills and ability to manage content calendars and deadlines.

Willingness to experiment, learn and keep up with the constantly changing social media landscape.

Good to Have

Basic understanding of Instagram Insights / social media analytics.

Experience with tools such as Canva, Meta Business Suite or similar scheduling platforms.

Basic understanding of reels and short-form video formats.

- Previous experience working with a consumer, lifestyle or travel brand.

📌 Social media executive (Mumbai)
🏢 Fly Bagna
📍 Mumbai