SOCIAL MEDIA EXECUTIVE

Location: Goa (Onsite)

Experience: 1-2 years

Industry: FMCG / Food & Beverage / Coffee / Consumer Brands

About the Role

We are looking for a Social Media Executive to manage and grow our social media/brand presence through content planning, engaging brand communication, product shoots, video content, and influencer campaigns.

Key Responsibilities

- Social Media Content Planning: Develop monthly content calendars across Instagram, Facebook and other social platforms.
- Influencer Campaigns: Identify relevant influencers and creators, coordinate collaborations, share briefs, manage deliverables and follow up on timelines, from planning to execution and performance tracking. Coordinate with agencies when required.
- Assist the marketing team in planning and executing product photoshoots, lifestyle shoots, reels and short-form videos.
- Coordinate with photographers, videographers, designers and internal teams to deliver high-quality content and on time.
- Identify relevant social media trends and adapt them to the brand while maintaining brand consistency.




- Content Writing: Write engaging copy for social media posts, captions, campaigns, website content and blogs/articles, maintaining a consistent brand tone.
- Monitor social media performance and prepare basic reports on reach, engagement, followers and content performance.
- Support the preparation of PR and media communication, ensuring messaging is aligned with the brand.
- Stay updated on competitor activity, emerging content formats and social media trends.

Design Background & Skills

- 1–2 years of experience in social media & content marketing
- Robust understanding of Instagram - Reels, Stories and short-form video content.
- Good content sense with an eye for visuals, trends and storytelling.
- Experience in coordinating product shoots and influencer campaigns.
- Experience in FMCG, food & beverage, lifestyle or D2C brands is preferred.

Apply now and bring your ideas to Coffeeza. ☕

? [email protected]

📌 Social Media Executive (Goa)
🏢 Coffeeza
📍 Goa