About the Role

We are looking for a Social Media & Lead Generation Coordinator who can manage our social media presence, increase engagement, generate business enquiries, and contribute directly to sales growth.

This is a result-oriented role where the candidate will be responsible not only for social media posting but also for generating and managing leads from LinkedIn, Instagram, Facebook and other digital platforms.

Key Responsibilities

- Manage and grow company social media profiles across LinkedIn, Instagram, Facebook and other relevant platforms.
- Create and publish engaging posts, videos, reels, product content, case studies and campaigns.
- Develop strategies to increase followers, reach, engagement and brand visibility.
- Generate qualified business leads and enquiries through social media and digital campaigns.
- Monitor and respond to comments, messages and enquiries promptly.
- Identify potential customers, architects, interior designers, electrical consultants, dealers, contractors and businesses through LinkedIn and other platforms.
- Qualify incoming leads and coordinate with the sales team for follow-up and conversion.
- Maintain and regularly update the lead/enquiry database.
- Conduct LinkedIn outreach and lead-generation activities.
- Track every enquiry from source to follow-up and conversion.
- Research competitors, market trends, hashtags and potential customer segments.
- Coordinate with the sales and marketing team for campaigns, product launches and promotions.
- Prepare regular reports covering engagement, enquiries, qualified leads and conversions .
- Continuously test new content and lead-generation strategies to improve results.

Key Performance Indicators (KPIs)




- Number of qualified leads generated
- Number of genuine enquiries received
- Lead-to-enquiry and enquiry-to-sales conversion
- Growth in followers and engagement
- Social media reach and impressions
- LinkedIn network and business connections
- Website and social media traffic
- Quality and consistency of content
- Contribution to overall sales pipeline

Salary & Incentives ₹25,000 – ₹40,000 per month + 1% Incentive The candidate will be eligible for a 1% performance incentive on business generated from qualified leads/enquiries , subject to company incentive terms.

This provides an opportunity to significantly increase earnings based on performance and actual business contribution.

Requirements

- 1–3 years of experience in Social Media, Digital Marketing, Lead Generation or a similar role.
- Strong understanding of LinkedIn and other social media platforms.
- Good written and verbal communication skills.
- Ability to create engaging and business-focused content.
- Basic knowledge of Canva or similar design tools.
- Understanding of B2B lead generation is preferred.
- Strong follow-up and coordination skills.
- Result-oriented approach with the ability to work independently.
- Candidates who have experience generating B2B leads through LinkedIn will be preferred.

Why Join Us?
- Work with a growing B2B manufacturing and product brand .
- Opportunity to work directly with the sales and marketing team.
- Performance-based incentive structure.
- Opportunity to develop expertise in social media + B2B lead generation + sales .
- Growth opportunities based on performance.
- If you can turn social media engagement into genuine business enquiries and sales opportunities, we want to hear from you.

📌 Social Media Coordinator (New Delhi)
🏢 Connect System India
📍 New Delhi