Company Description Rapsap Superstores is India’s hybrid essential superstore, combining the reliability of offline retail with the speed and convenience of 10-minute delivery. The company operates profitable, premium-format stores in high-footfall neighborhoods, offering groceries, dairy, fruits, vegetables, medicines, personal care, and beverages. Customers can choose between a curated in-store shopping experience or instant ordering via the Rapsap app.

Rapsap is reimagining how India shops for daily essentials through a retail model designed to be sustainable, scalable, and suited to everyday needs. Team members join a fast-growing business focused on innovation in last-mile delivery and customer experience.

Role Description The Social Media Content Creator is a full-time, on-site role based in the Mumbai Metropolitan Region. This role is responsible for planning, creating, and publishing engaging content across social media platforms to build brand awareness, drive store footfall, and support app downloads. Day-to-day tasks include developing content calendars, scripting and producing short-form videos and images, writing captions and copy, and collaborating with marketing and store teams to highlight offers, new products, and in-store experiences.

The Social Media Content

Creator will monitor trends, respond to audience interactions, and track performance metrics to optimize content. The role also involves coordinating with designers, photographers,



and videographers as needed to maintain a consistent brand voice and visual identity.

Qualifications

- Candidates should possess skills in social media content creation, including short-form video production, basic photography, and visual storytelling.
- Candidates should possess strong writing skills for captions and social copy, with the ability to adapt tone and style for different platforms.
- Candidates should possess skills in social media management and analytics, including scheduling posts, tracking engagement, and using insights to refine content.
- Candidates should possess skills in basic design tools (e.g., Canva, Adobe Express or similar) to create easy graphics and promotional creatives.
- Candidates should possess collaboration and communication skills to work closely with marketing, store operations, and external partners.
- Relevant experience in retail, FMCG, or consumer brands, especially in a content or social media role, is beneficial.
- Familiarity with major social platforms popular in India (e.g., Instagram, YouTube, WhatsApp, and emerging short-video apps) is beneficial.
- A diploma or degree in Marketing, Media, Communications, Design, or a related field is preferred, or equivalent practical experience.
- Ability to work on-site in the Mumbai Metropolitan Region, manage multiple campaigns simultaneously, and adapt quickly to changing priorities.

📌 Social Media Content Creator (Mumbai)
🏢 rapsap superstores
📍 Mumbai