Company Description Bverse Labs is a full-stack software development company based in India and the US, delivering AI-powered digital products across mobile, web, and immersive technologies. The team focuses on innovation-first solutions that help startups, SMEs, and enterprises launch and scale ideas quickly and cost-effectively.

Bverse

Labs builds custom web and mobile apps, AI-driven platforms, and AR/VR experiences for diverse industries including healthcare, e-commerce, education, and social networking. The company supports projects end-to-end, from MVP to enterprise-grade SaaS, covering ideation, development, deployment, and scaling. Its client-first culture emphasizes transparency, quality, and a growth mindset, backed by experience across 40+ domains and 100+ projects.

Location: Mohali, Punjab

Employment Type: Full time

Work Mode: Onsite

Experience: 0–2 Years

Industry: IT Services & Hospitality

Portfolio: Mandatory

Camera Presence: Mandatory

About the Role

We are looking for a creative, energetic, and social-media-savvy Content Creator who understands that successful social media is not just about posting consistently—it is about creating content that makes people stop, watch, engage, share, and remember the brand .

The role will involve creating content across our IT services business and in-house café , covering qualified, technology, workplace, lifestyle, food, and trending content.

The ideal candidate should combine creativity with an understanding of audience behaviour, social media algorithms, content performance, and trends .

Key Responsibilities

- Create engaging Reels, short-form videos, stories, posts, carousels, and captions for Instagram, Facebook, LinkedIn, YouTube Shorts, and other relevant platforms.
- Develop creative concepts, scripts, hooks, CTAs, and storytelling ideas that encourage audience interaction.
- Appear confidently on camera for Reels, interviews, promotional videos, educational content, and brand/café content.
- Plan and maintain a weekly/monthly content calendar aligned with business and social media goals.
- Create content around IT services, technology, AI,



company culture, employees, achievements, events, and brand stories .
- Create lifestyle and food content for the in-house café, including food Reels, behind-the-scenes content, customer experiences, offers, and trending concepts .
- Research and adapt the latest social media trends, sounds, formats, memes, and creator trends relevant to the brand.
- Understand the science behind audience engagement and identify what makes users stop scrolling, watch, share, save, comment, or follow.
- Understand how social media algorithms and content distribution influence reach and engagement.
- Analyze content performance using social media insights and graphs to understand why certain posts/Reels perform better than others .
- Track key metrics including reach, views, watch time, engagement, shares, saves, profile visits, followers, and overall growth .
- Experiment with different hooks, formats, topics, video styles, CTAs, and posting approaches to improve content performance.
- Use features such as Trial Reels where appropriate to test new content ideas and understand their potential with wider audiences.
- Continuously review performance data and convert learnings into better content strategies and future ideas .
- Collaborate with internal teams to capture authentic workplace, employee, project, event, and café content.
- Maintain consistency in brand voice, visual identity, messaging, and posting frequency .

What We're Looking For
- 0–2 years of experience in Content Creation, Social Media, Digital Marketing, or a related field.
- Strong understanding of Instagram, Reels, short-form video, and social media trends .
- Excellent creativity, storytelling, and communication skills.




- Comfortable and confident in front of the camera – mandatory .
- Ability to independently conceptualise, shoot, edit, and publish content .
- Understanding of audience engagement, reach, retention, and social media analytics .
- Ability to read content-performance graphs and identify patterns and opportunities.
- Strong curiosity about social media algorithms and what drives content distribution .
- Proactive approach toward experimenting with current content formats and ideas.
- Basic knowledge of Canva, CapCut, Adobe Premiere Pro, Photoshop, or similar tools is preferred.

Portfolio – Mandatory Candidates must submit a relevant portfolio/work samples along with their application.

The portfolio may include

- Instagram Reels/short-form videos
- Social media posts and campaigns
- Content created for previous brands or organisations
- Personal creator/social media profiles
- Pages/accounts managed by the candidate
- Examples demonstrating content growth or engagement

Applications without relevant portfolio/work samples may not be considered. What Success Looks Like The primary objective of this role is to help build a strong, engaging, and recognisable social media presence .

Success in this role means:

- Increasing organic reach and visibility
- Improving Reel/video views and audience retention
- Increasing shares, saves, comments, and meaningful engagement
- Growing the audience organically
- Consistently producing fresh and relevant content
- Identifying what works through analytics and experimentation
- Building a strong online presence for both our IT business and café

Why Join Us?
- Opportunity to work across IT, technology, AI, food, lifestyle, and workplace content .
- Creative freedom to experiment with new formats and trends.
- Opportunity to take ownership of content creation and social media growth .
- Exposure to both professional B2B and consumer-focused content.
- Dynamic and collaborative work environment.
- Opportunity to grow your skills across content creation, social media strategy, analytics, and brand building .

📌 Social Media Content Creator (Sahibzada Ajit Singh Nagar)
🏢 Bverse
📍 Sahibzada Ajit Singh Nagar