Salary:25-30k

POSITION SUMMARY The Social Media and Brand Executive will own the complete day-to-day management and growth of SNACC's social media presence across Facebook and Instagram. This role is the creative heartbeat of SNACC's digital community — managing content strategy, engaging with followers, identifying and collaborating with micro-influencers and creators, ideating trending content, and building authentic brand conversations. The ideal candidate is a fresh-thinking, socially savvy creator-at-heart who understands snacking culture, Gen Z trends, and has a proven ability to spark engagement and viral moments.

KEY RESPONSIBILITIES

- Social Media Account Management (Facebook & Instagram)
- Manage SNACC's Facebook and Instagram pages — daily posting, community engagement, profile optimization and brand consistency.
- Create, curate and schedule compelling feed posts, Reels, Stories, carousels and carousel ads aligned with brand voice and seasonal campaigns.
- Monitor comments, DMs and mentions in real-time; respond with brand-aligned, engaging and timely replies.
- Track and optimize page analytics — reach, engagement, impressions, follower growth — and report weekly/monthly performance.
- Content Ideation & Creativity
- Ideate and create fresh, trend-driven content around snacking, health, wellness, lifestyle and entertainment themes aligned with SNACC's clean-label positioning.
- Stay ahead of social media trends — TikTok trends, Instagram Reels virality, meme culture, seasonal moments — and adapt them for SNACC.
- Produce short-form video content, behind-the-scenes footage, product lifestyle shots, and user-generated content (UGC) compilations.
- Collaborate with the design and marketing team to repurpose campaigns into social-first creative formats.
- Influencer & Creator Relationship Management
- Identify, vet and connect with micro-influencers (10k-100k followers) and nano-creators aligned with SNACC's health-conscious, young demographic.
- Manage influencer outreach, collaboration briefing, content approval and partnership tracking.
- Build and maintain relationships with food bloggers, wellness advocates and lifestyle creators for organic partnerships and gifting campaigns.
- Track influencer performance — engagement, CTR,



brand sentiment and conversion metrics — and optimize future partnerships.
- Community Building & Engagement
- Build an engaged, loyal community through authentic conversations, contests, Q&As;, polls and interactive Stories.
- Identify super-fans and brand advocates; nurture relationships for organic word-of-mouth and UGC.
- Respond to customer feedback, reviews and complaints professionally and empathetically on social channels.
- Campaign Execution & Coordination
- Support campaign launches — product launches, seasonal promotions, festival campaigns, sales events — across social platforms.
- Coordinate timings, messaging and creative with marketplace (Amazon, Flipkart) and quick-commerce (Blinkit, Zepto) teams.
- Create campaign calendars and content roadmaps aligned with sales objectives and brand initiatives.

REQUIRED SKILLS & COMPETENCIES

Platform Expertise

✓ Expert-level knowledge of Facebook and Instagram (Feeds, Stories, Reels, Carousel Ads, DMs)

✓ Familiarity with Meta Business Suite, insights dashboard and analytics tools

✓ Bonus: TikTok, YouTube Shorts, LinkedIn knowledge

Content & Creative Skills

✓ Strong copywriting skills — witty, brand-aligned, scroll-stopping captions

✓ Basic video editing (Reels creation, transitions, trending audio) — Adobe Premiere, CapCut or similar

✓ Proficiency in Canva or similar design tools for quick social graphics

✓ Eye for photography and lifestyle visual storytelling

Trend & Culture Awareness

✓ Deep understanding of Gen Z culture, memes, viral trends and social media zeitgeist

✓ Proactive trend-scouting — constantly identifying emerging content formats and sounds

✓ Ability to adapt trends authentically for SNACC's voice and audience

Analytics & Optimization

✓ Comfort with data — able to read analytics, identify high-performing content and iterate

✓ Basic Excel/Google Sheets for tracking follower growth,



engagement and campaign performance

Soft Skills

✓ Excellent written and verbal communication

✓ Quick learner and adaptable to feedback

✓ Organized, deadline-driven and proactive

✓ Collaboration and ability to work cross-functionally with marketing, design and sales teams

REQUIRED QUALIFICATIONS & EXPERIENCE

- Fresher to 2 years of social media management experience (or proven personal social media presence with solid engagement)
- Bachelor's degree in Marketing, Communications, Mass Media or equivalent
- Hands-on experience managing Facebook and Instagram accounts (personal brand, startup, college club — all count)
- Portfolio or case studies showcasing social media campaigns, engagement metrics and content creation
- Passion for food, snacking, wellness or lifestyle content (must demonstrate in interview)
- Must be an avid social media user and trend spotter

PERSONAL ATTRIBUTES & MINDSET

? Obsessed with social media — you spend time on Instagram/TikTok not just for work, but because you genuinely love it

? Creative risk-taker — comfortable experimenting with new formats, sounds and content angles

? Authentic and relatable — able to write like a real person, not a robot

? Fast executor — turnaround thinking meets immediate action (post-and-iterate mindset)

? Data-minded curiosity — loves analyzing what works and doubling down on wins

KEY PERFORMANCE INDICATORS

? Monthly follower growth across Facebook and Instagram

? Engagement rate (likes, comments, shares, saves) — target: 3-5% minimum

? Reach and impressions per post

? Video completion rate and Reels performance

? Website/marketplace traffic driven from social (clicks, conversions)

? Influencer campaign performance (engagement, CTR, sentiment)

? Response time to DMs and comments (target: <2 hours during business hours)

? Content consistency and on-time publishing

GROWTH OPPORTUNITIES

This is an ideal launching pad for freshers passionate about social media and brand building. High performers can grow into:

- Social Media Manager (expanded platform ownership + strategy)
- Digital Marketing Executive (paid ads, email, SEO)
- Content & Creator Manager (influencer partnerships, UGC production)

📌 Social Media and Brand Executive (Delhi)
🏢 Snacc
📍 Delhi