Site Merchandising Executive | IGP.com

Location: Mumbai Experience: 1–3 Years (Marketing internship experience can also apply)

Interested candidates can share their updated resume at: [email protected]

About the Role

We're looking for a detail-oriented, data-driven Site Merchandising Executive to join IGP.com and drive website merchandising across key customer journeys, with a strong focus on festival and occasion-led performance.

In this role, you'll ensure that every customer-facing page—from the homepage and category pages to PLPs, PDPs, and campaign landing pages—is accurate, engaging, and optimized for conversion. You'll play a critical role during India's biggest gifting seasons such as Rakhi, Diwali, Valentine's Day, Mother's Day, and more, ensuring flawless execution during high-traffic campaigns.

Candidates with relevant marketing internship experience are encouraged to apply.

Key Responsibilities

Website & Merchandising Management

- Manage merchandising across the homepage, category pages, landing pages, PLPs, PDPs, and campaign pages.
- Execute and maintain festival and occasion-specific storefronts.
- Ensure banners, creatives, and product assortments go live accurately and on schedule.
- Monitor product availability daily and promptly resolve out-of-stock or inactive listings, especially during peak festive periods.

Festival & Occasion Campaign Execution

- Execute placement of festival storefront creatives according to the merchandising calendar.
- Track creative performance, including CTR, engagement, and placement effectiveness.
- Recommend real-time optimizations during live campaigns.

Page Performance Monitoring

- Monitor page-level KPIs, including:
- Click-through Rate (CTR)
- Conversion Rate
- Exit Rate




- Traffic Trends
- Identify underperforming pages and implement quick improvements such as banner updates, PLP re-sorting, and offer visibility enhancements.

SKU Performance Tracking

- Track SKU-level performance across:
- CTR
- Conversion Rate
- Sales
- Revenue Contribution
- Product Availability
- Highlight bestselling products, identify low-performing SKUs, and coordinate with category teams to improve visibility.

Reporting & Insights

- Prepare post-campaign and post-festival performance reports with actionable insights.
- Proactively identify issues related to site performance, creative effectiveness, inventory availability, and conversion drops during live campaigns.

Cross-Functional Collaboration

- Coordinate with:
- Design teams for timely banner deployment
- Category teams for assortment and pricing updates
- Tech teams for bug resolution
- Marketing teams to ensure campaign and offer alignment

Required Skills & Qualifications

- 2–3 years of experience in e-commerce merchandising or digital commerce.
- Experience in gifting, fashion, FMCG, or occasion-led businesses is a strong advantage.
- Solid analytical skills with the ability to independently interpret page and SKU-level data.
- Hands-on experience with Power BI, Excel/Google Sheets, Mixpanel, or similar analytics tools.
- Solid understanding of website KPIs, conversion funnels, and merchandising best practices.
- Excellent attention to detail, especially in fast-paced, high-volume campaign environments.
- Solid communication and stakeholder management skills.

Apply Now If you're passionate about e-commerce, data-driven merchandising, and creating seamless shopping experiences during India's biggest gifting moments, we'd love to hear from you.

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