About Mahina:

Mahina is a women-led brand reimagining intimate care with thoughtful, sustainable innovation.

We’re India’s first brand to engineer bonded period underwear - rigorously batch-tested for 100

uses - combining comfort with menstrual wellbeing and planet friendly design.

But Mahina isn’t just a period product. It’s a mindset shift. A movement toward better choices,

and a new way to experience periods. Over the last year, we have grown to 70,000+ avid mahina users, who have made the shift to better period care.

About the role:

The Shopify Developer will be responsible for the development, maintenance, performance optimisation and continuous improvement of Mahina's Shopify storefront. The role requires strong Shopify expertise and an understanding of CRO, website performance,

integrations and D2C e-commerce funnels.

Key Responsibilities

Shopify Development

● Own the day-to-day development and maintenance of Mahina's Shopify website.

● Develop and customize Shopify themes, sections, templates and components according to needs and CRO implementations.

● Build responsive experiences across desktop, tablet and mobile.

● Implement new landing pages, product pages, collection pages, navigation and merchandising features as needed.

● Convert Figma/design requirements into clean, scalable Shopify code.

● Manage Shopify apps, integrations and third-party scripts.

CRO & Website Optimisation

● Work closely with the Growth and Marketing teams to implement CRO initiatives.

● Improve website conversion across the funnel — PDP → ATC → Checkout →

Purchase.

● Implement A/B tests, merchandising changes, bundles, upsells, cart interventions,

offers and promotional journeys.

● Identify technical and UX bottlenecks impacting conversion.





● Ensure campaigns and landing pages launch quickly and accurately, in collaboration with brand + growth teams.

Performance & Technical Optimisation

● Own website speed and Core Web Vitals.

● Identify and eliminate unnecessary scripts, apps and technical bottlenecks.

● Optimise images, JavaScript, CSS and Liquid code, in collaboration with tech agency.

● Monitor mobile performance and ensure a fast mobile-first experience.

● Troubleshoot website bugs, checkout issues and browser/device-specific issues in collaboration with the tech agency.

Integrations

● Manage and troubleshoot integrations with payment gateways.

● Experience with tools such as Shopflo, MoEngage, Meta Pixel/CAPI, Google

Analytics/GTM, Google Ads and logistics/OMS integrations will be an advantage.

● Analytics & Tracking

○ Implement and troubleshoot GA4, GTM, Meta Pixel/CAPI, and other tracking requirements.

○ Work with the performance marketing team to resolve attribution and tracking issues.

The ideal candidate should be:

● Highly hands-on and execution-oriented.

● Comfortable working in a fast-paced D2C environment.

● Robust at troubleshooting and problem-solving.

● Able to prioritise urgent website issues independently.

● Comfortable working with marketing, design and leadership teams.

● Curious about conversion, customer behaviour and e-commerce performance,

not just code.

Key Success Metrics

● Website uptime and technical stability.

● Improvement in mobile and overall website speed.

● Reduction in website bugs and technical issues.

● Faster turnaround time for website/CRO changes.

● Successful implementation of campaigns and new launches.

● Improvement in website conversion and funnel performance.

● Accuracy of analytics and tracking.

Explore our world: www.mahina.co

📌 Shoipfy Developer (Gurugram)
🏢 Mahina
📍 Gurugram