- Developing and implementing SEO strategies This includes on-page and off-page optimization, and ensuring SEO best practices are integrated across teams
- Managing a team This involves leading and mentoring SEO specialists, and providing guidance to ensure they are aligned with business goals
- Analyzing website performance This includes analyzing traffic and performance metrics to identify areas for improvement
- Collaborating with other teams This includes working with content, design, and development teams to ensure SEO best practices are integrated
- Staying up to date This includes staying current on SEO trends, algorithm updates, and tools
- Conducting technical SEO audits This includes ensuring the seamless integration of Google tools like GA4, Google Search Console, and Google Tag Manager
- Optimizing content This includes optimizing content for search engines, ensuring high-quality and keyword-rich material
Skills Required
- Bachelor’s degree in Management Studies, Business Administration, Mass Media, Digital Marketing or a related field.
- Minimum of 4 years of experience.
- Robust understanding of various SEO strategies and tools