Reporting To: VP – Sales & Business Operations / Sales Manager
Role Purpose The Senior Telecaller will be responsible for converting marketing-generated leads into qualified and confirmed site visits for Little Konkan Farm.
The role requires strong communication, disciplined follow-up and the ability to identify genuine buying intent.
Key Responsibilities
· Contact assigned leads promptly.
· Understand customer requirement, budget, intended use and buying timeline.
· Explain the project accurately and create initial interest.
· Qualify customers based on requirement, budget, and location preference and buying intent.
· Identify family decision-makers and relevant stakeholders.
· Handle initial objections professionally.
· Follow up systematically with interested customers.
· Schedule and reconfirm site visits.
· Maintain complete CRM records after every interaction.
· Maintain a dated next action for every active lead.
· Coordinate confirmed visits with the Sales Manager.
· Maintain daily calling, connection, follow-up and site-visit reports.
· Rework older leads and dormant enquiries through structured follow-up.
· Generate referrals from existing customer conversations where appropriate.
Key KPIs
· Calls / meaningful conversations
· Connect rate
· Qualified leads
· Confirmed site visits
· Site-visit show-up rate
· Follow-up completion
· CRM accuracy
· Reactivation of old leads
· Appointment quality
Ideal Candidate
· 1 to 4 years of telecalling / inside-sales / real-estate sales experience preferred.
· Strong Hindi, Marathi and English communication.
· Confident speaking with customers and families.
· Good listening and qualification skills.
· Comfortable making repeated follow-ups.
· Target-oriented and disciplined.
· CRM knowledge preferred.
· Real-estate experience preferred.
Important The objective is not to generate artificial appointments.
The objective is to generate genuine, qualified site visits with a realistic possibility of purchase.
Quality of appointments and eventual conversion will be more important than raw calling volume.