Senior Specialist, Journey Orchestration The Senior Specialist, Journey Orchestration is responsible for the hands-on build, testing, and deployment of the organization's automated marketing journeys, campaigns, and appropriate marketing assets within the Adobe Journey Optimizer (AJO) and Adobe Marketo Engage.

Reporting to the Lead, Journey Orchestration, this role executes audience-centric programs in Adobe Journey Optimizer (AJO) that deliver personalized, compliant, and measurable engagement across B2B and B2C audiences. The Senior Specialist ensures campaigns and journeys are built with precision and consistencytranslating strategic briefs and audience logic into technically sound, high-performing automations.

This position partners closely with Marketing, Marketing Operations, Business Intelligence (BI) and Digital Experience teams to ensure all campaign and journey builds align with data flows, automation rules, and brand standards.

Responsibilities

- Build, test, and deploy automated journeys and multi-channel campaigns within Adobe Journey Optimizer (AJO) and Adobe Marketo Engage, ensuring each activation meets design specifications, audience logic, and compliance standards.
- Conduct detailed QA and troubleshooting across audience lists, logic paths, and rendering tests to ensure flawless execution and deliverability.
- Collaborate with BI and Analytics teams to validate data accuracy, UTMs, and performance before and after campaign deployment.
- Coordinate with Creative and Content teams to ensure marketing assets optimized for automation and dynamic personalization.[RK1]
- Own the end-to-end email build process, including layout, design execution, and QA ensuring emails are visually compelling, on-brand, and optimized for performance across devices and email clients.
- Leverage AJOs dynamic content and decisioning capabilities to tailor experiences based on behavioral signals and audience engagement patterns.
- Ensure compliance with privacy and communication regulations (GDPR, CAN-SPAM, CCPA),



adhering to consent and frequency management best practices.
- Document build processes, logic decisions, and testing results in alignment with platform governance standards.
- Analyze campaign and journey performance using platform reporting and BI tools, translating data into actionable insights and optimization recommendations to improve engagement and conversion.
- Contribute to building reusable templates, snippets/fragments, and workflow libraries that improve efficiency and ensure consistency across campaigns.
- Partner with Marketing and Demand Generation teams to integrate nurture and acquisition programs into the broader lifecycle ecosystem.
- Stay current on Adobe platform enhancements, automation trends, and email marketing best practices to continuously improve execution quality.

Education & Experience Requirements

Education

- Bachelor's degree in marketing, Communications, or related field, or equivalent experience.

Experience
- Five (5) or more years of experience in marketing automation or digital campaign deployment, preferably within an enterprise platform (Adobe Journey Optimizer, Marketo, Salesforce Marketing Cloud, or similar).
- Proven success building and testing campaigns with complex segmentation, dynamic content, and personalization logic.
- Experience collaborating with Marketing Operations, BI, and Creative teams to execute data-driven campaigns.
- Working knowledge of HTML/CSS for email build and troubleshooting preferred.

Certifications
- Adobe Journey Optimizer certification or other Adobe Experience Cloud credential preferred

Knowledge, Skills & Abilities





- Hands-on proficiency in Adobe Journey Optimizer or equivalent marketing automation platforms.
- Solid understanding of audience segmentation, campaign logic, and personalization workflows.
- Detail-oriented mindset with a strong commitment to accuracy, compliance, and QA.
- Familiarity with data mapping, tagging, and analytics validation processes.
- Experience managing creative assets and agile content blocks within end-to-end development of marketing assets.
- Basic understanding of AI and predictive decisioning features in marketing tools.
- Strong collaboration skills and ability to work cross-functionally with data, creative, and strategy partners.
- Exceptional organizational skills with the ability to manage multiple campaign builds simultaneously.
- Effective communicator who can translate technical details into clear, actionable updates.
- Continuous learner eager to explore new automation capabilities and marketing technologies.

Physical Requirements This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

- Prolonged periods of sitting at a desk and working on a computer.
- Frequent use of hands and fingers for typing, handling documents, and using office equipment.
- Occasional standing, walking, bending, and reaching.
- Ability to lift and carry up to 30 pounds as needed.
- Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment

Fully Remote:

Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m.

Travel: Occasional 0-10%

Own the end-to-end email build process, including layout, design execution, and QA, ensuring emails are visually compelling, on-brand, and optimized for performance across devices and clients.

📌 Senior Specialist - Journey Orchestration (Gurugram)
🏢 Thrive Management Services
📍 Gurugram