Senior Officer-Performance Marketing Location: Mumbai

Experience: 2–4 years in Performance Marketing

Department: Digital Marketing

Role Overview We are looking for a performance marketer to support and scale Google & Meta performance marketing for Tata CLiQ. This role is deeply execution-focused and highly operational, requiring robust hands-on campaign management and extensive coordination across multiple internal teams daily.

The ideal candidate is process-driven, detail-oriented, and comfortable managing multiple moving parts across platforms, creatives, partners, and reporting frameworks while driving revenue growth.

Key Responsibilities Performance Marketing (Core)

- Support and execute the Google & Meta performance marketing strategy for Tata CLiQ with a strong focus on day-to-day optimization.
- Plan, launch, monitor, and optimize paid social & search campaigns across Google & Meta platforms at scale.
- Ensure efficient budget utilization through daily pacing, bid adjustments, and performance monitoring.
- Track and improve key performance metrics including ROAS, CVR, CAC, GMV, and NMV.

Cross-Functional Coordination
- Drive creative coordination by sharing briefs, performance feedback, and testing requirements.
- Align category priorities, pricing updates,



and offer changes into live campaigns in real time.
- Coordinate with analytics teams for performance dashboards, deep dives, and post-campaign analyses.

Testing, Optimization & Insights
- Run structured A/B tests across creatives, audiences, formats, and landing experiences.
- Leverage first-party and third-party data to refine targeting and improve NMV:GMV efficiency.
- Identify performance trends, diagnose issues quickly, and implement optimizations at speed.
- Prepare regular performance reports with clear insights and action points for stakeholders.

Key Requirements

- 2–4 years of hands-on experience in performance marketing, preferably within e-commerce, retail, or D2C.
- Strong executional experience on Google & Meta Ads Manager, including campaign setup, optimization, and reporting.
- Experience working with tools such as GA4, Mixpanel, and platform-native dashboards.
- Highly comfortable in operational roles requiring continuous follow-ups, coordination, and multitasking.
- Strong analytical mindset with the ability to translate data into clear actions.
- Clear communication skills with attention to detail and process discipline.

📌 Senior Officer - Performance Marketing (Mumbai)
🏢 Tata CLiQ Fashion
📍 Mumbai