Role & Responsibilities:

- Plan, execute, and optimize paid media campaigns across Meta, Google, and other performance marketing channels.

- Analyze campaign performance data and translate insights into clear, actionable growth strategies.

- Collaborate closely with content and design teams to develop high-performing digital creatives.

- Understand the strategy and present performance reports and recommendations to portfolio team.

- Manage campaign budgets and optimise performance of paid campaigns regularly.

- Stay updated with platform changes, industry trends, and best practices in performance marketing.

- Optimise conversions by studying relevant search key words, optimise bidding strategies and target relevant audiences.

- Stay updated with Competitors activities and campaigns on the digital front.

- Report & optimise the advertising metrics on a periodic basis including the CTRs, impressions, conversion rates etc

- Manage UPL’s social media accounts and content calendar in India and drive meaningfulness by creating content for local occasions and topical moments.

- Own the website content and updates of the company.

- Work closely with external digital agencies and execute work within speculated timelines.

- Influencers - Identify, research, and vet potential influencers across platforms, aligning with brand goals and audience segments.

- Influencers - Lead influencer outreach, build partnerships,



negotiate contracts, and finalize deliverables to ensure mutually beneficial collaborations across India.

- Collaborate strongly with product management team, Sales team, field marketing team and external agency partners at UPL SAS Ltd.

- Prepare professional monthly reports with insights and actionable recommendations.

- Handle the Whatsapp for Business account of UPL SAS for direct messaging.

- Lead & influence a deep integration of the Digital agenda in marketing plans and activities by using the OESP (Owned, Earned, Shared, Paid) communication model to improve brand awareness and engagement.

Requirements:

- Bachelors/Masters degree in Marketing, Communications, Media, or related field.

- Minimum 5 years of hands-on experience in Performance Marketing for D2C brands.

- Proven expertise in Meta Ads and Google Ads (mandatory), preferably in a fast-paced media or agency environment.

- Solid understanding of marketing funnels, attribution models, tracking, and analytics.

- Excellent communication and presentation skills with mandatory client-facing experience.

- Strong analytical and problem-solving abilities.

- Negotiation skills and experience handling external agency partners and influencer contract management.

- Comfortable working in a fast-paced, performance-driven environment.

📌 Senior Officer - Digital Marketing (Navi Mumbai)
🏢 upl
📍 Navi Mumbai