Job Summary

We're looking for a S trategic Marketing Leader with a solid commercial mindset, someone who understands brand building end-to-end, has led marketing functions at scale, and brings hands-on exposure to business development and B2B sales.

You'll be the face of Analytix's marketing strategy in the region, responsible for building brand equity, driving qualified pipeline, and positioning Analytix as the go-to consulting partner across the UAE and

Saudi markets, while showcasing our established global footprint across 8 countries.

Key Responsibilities

- Own and drive Analytix's overall marketing strategy across the UAE and Saudi Arabia, aligned with regional business growth goals.
- Build and strengthen Analytix's brand positioning as a global consulting firm with deep local market expertise — leveraging our 17-year track record and presence across 8 countries.
- Lead integrated marketing campaigns across digital, events, PR, and partnerships — translating strategy into measurable business outcomes, not just campaign metrics.
- Guide and mentor the digital marketing team (SEO, paid media, LinkedIn, content, email) while personally owning the strategic direction and ROI accountability.
- Plan and execute high-impact B2B events, exhibitions, seminars, and networking activations across the UAE and GCC to generate qualified business leads.
- Partner closely with the Business Development team to align marketing initiatives with client acquisition and revenue targets — bringing a genuine BD/sales lens to campaign planning.
- Identify and cultivate strategic partnerships, sponsorships, and industry alliances that expand Analytix's market presence.
- Build relationships with key decision-makers,



corporate clients, and industry stakeholders across the region.
- Track and report on marketing KPIs, lead quality, conversion rates, and ROI to senior leadership, with a clear line to business impact.
- Represent Analytix at industry forums, business councils, and networking platforms across Dubai and Saudi Arabia.
- Develop market intelligence and competitive insights to guide positioning across new industries and geographies.

Requirements

- 7–8+ years of progressive experience in Marketing, with meaningful exposure to Business Development or B2B Sales.
- Proven experience leading a marketing function or team , not just executing campaigns — a track record of owning strategy end-to-end.
- Strong, current knowledge of the Dubai/UAE and Saudi Arabia markets is mandatory — you understand how business is done here, not just the theory.
- A genuine blend of brand strategy, B2B marketing, and commercial acumen — comfortable in a boardroom as much as a campaign brief.
- Solid working knowledge of digital marketing (SEO, paid media, LinkedIn, content, email) — enough to lead and challenge a specialist team, even if you're not executing it hands-on.
- Experience planning and running B2B events, exhibitions, and networking activations across the region.
- Prior experience in professional services, consulting, financial services, business setup, accounting, or corporate services is highly preferred.
- Excellent stakeholder management, presentation, and negotiation skills.
- Fluency in English is mandatory; Arabic language skills will be a strong advantage.
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).

📌 Senior Marketing Manager (Kochi)
🏢 AnalytiX
📍 Kochi