Required Experience

5 - 8 Years

Skills

Growth / Performance... ,

Meta Ads,

CPI

- 1 more

img {max-height: 240px;} Are you passionate about building growth engines that scale products and businesses?

MSMEs are at the heart of India’s economy, and at Khatabook, we’re building products that empower millions of business owners to manage and grow their businesses better.

As we continue to scale, growth is at the core of how we reach the right users, drive adoption, and create long-term business value. We’re looking for a growth leader who can combine strong performance marketing expertise, analytical thinking, experimentation, and execution to build a high-velocity growth engine.

Why work with us

People are our biggest asset! At Khatabook, every one of us is a dynamic superstar. We have carefully bred an ecosystem which hires nothing but incredibly and exceptionally talented people who can dream, collaborate, experiment, and break new ground. We’re a strong team that looks out for each other.

Your role

We are looking for a Senior Manager - Growth to own and scale user acquisition and lifecycle growth at Khatabook.This is a highly hands-on growth role with a solid focus on paid acquisition, performance marketing, CRM, experimentation, funnel optimization, and user quality. You will own growth across channels such as Meta and Google while continuously identifying opportunities to improve CAC, conversion, scale, retention, and downstream business outcomes.

You will work closely with Creative, Product, Analytics, CRM, and Tech teams to build a high-velocity growth engine by testing new audiences, creatives, campaigns, channels, and user journeys—and rapidly scaling what works.

What would you do at Khatabook

Own Paid User Acquisition: Drive the strategy, planning, execution, optimization, and scaling of paid acquisition across Meta, Google, and other performance marketing channels.

Manage Performance Budgets: Manage and scale meaningful performance marketing budgets while delivering against CAC, acquisition volume, ROAS, and downstream business objectives.

Drive Growth Experiments: Continuously experiment with campaign structures, audiences, bidding strategies, placements, creatives, landing journeys, and conversion events to identify scalable growth opportunities.

Build a Creative Testing Engine: Partner closely with Creative teams to identify performance insights, develop creative hypotheses, test new concepts, refresh creatives, and scale winning formats.

Optimize for User Quality: Go beyond CPI and CPL to optimize acquisition towards high-quality users and downstream outcomes such as activation, transactions, subscriptions, revenue, retention, and other relevant business metrics.





Own CRM & Lifecycle Growth: Drive lifecycle initiatives across Push Notifications, WhatsApp, SMS, in-app communication, and other channels to improve activation, engagement, conversion, and reactivation.

Optimize the Growth Funnel: Identify and solve opportunities across the complete funnel—from impression click install login activation conversion—and systematically improve drop-offs at every stage.

Partner with Product & Tech: Collaborate with Product and Tech teams on growth interventions, attribution, tracking, deep linking, event instrumentation, conversion optimization, and experimentation.

Leverage Data & Analytics: Work closely with Analytics to build dashboards, cohort views, attribution frameworks, and actionable insights that enable faster and better growth decisions.

Explore New Growth Channels: Identify and test new acquisition channels, partnerships, audiences, and growth loops to diversify acquisition beyond existing channels.

Own Growth Planning & Forecasting: Drive forecasting and planning across budgets, acquisition volumes, CAC, ROAS, and other key growth metrics.

Drive Continuous Improvement: Develop a strong test-and-learn culture by moving rapidly from insight hypothesis experiment learning scale.

What are we looking for

Experience: 5–8 years of experience in Growth, Performance Marketing, User Acquisition, or related roles, preferably in a high-scale consumer internet, fintech, gaming, commerce, or mobile app business.

Paid Acquisition Expertise: Deep hands-on experience with Meta Ads and Google Ads, including campaign setup, optimization, scaling, attribution, and measurement.

Budget Management: Proven experience managing and scaling significant performance marketing budgets while maintaining acquisition efficiency and business outcomes.

Growth Metrics: Strong understanding of mobile app and growth metrics including CPI, CAC, CTR, CVR, retention, ROAS, LTV, and payback period.

CRM & Lifecycle Marketing: Strong understanding of lifecycle marketing across Push Notifications, WhatsApp, SMS, in-app communication, segmentation, activation, engagement, and reactivation.

Attribution & Analytics: Experience working with MMPs, attribution platforms, analytics tools, event-based optimization, and conversion tracking.

Creative Thinking:



Strong creative instinct with the ability to analyse performance data, understand why a creative is working or failing, and translate those insights into new creative hypotheses.

Analytical Mindset: Highly analytical and comfortable working with campaign, funnel, cohort, and user-level data to identify growth opportunities.

Experimentation: Strong experimentation mindset with the ability to move quickly from insight hypothesis test learning scale.

Cross-Functional Collaboration: Ability to work effectively with Creative, Product, Analytics, CRM, and Tech teams to execute growth initiatives end-to-end.

Ownership & Execution: Strong ownership and execution skills with a willingness to be hands-on. You should be comfortable getting into campaign-level details rather than relying entirely on agencies or junior team members.

Business Orientation: Ability to connect acquisition metrics with broader business outcomes and optimize for sustainable, high-quality growth rather than vanity metrics.

What outstanding looks like

You’re equally comfortable inside Meta Ads Manager analysing campaign performance, reviewing the next batch of creatives, looking at a conversion funnel with Analytics, or investigating why CAC moved yesterday.

You understand that acquisition isn't just about buying more installs—it’s about acquiring the right users, at the right cost, and driving them towards the actions that matter to the business.

Most importantly, you have the curiosity and ownership to constantly ask:

“What can we test next, and how can we scale this further?”

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About Company

About Khatabook

We exist to empower India’s 60 Million solid MSMEs. Our users’ motives, methodology, expectations and behaviour are significantly different from our own when they interact with the internet and technology ecosystem which makes it harder to build for them, to solve that. Our first offering – is an Android App that has been downloaded over 10 crore+ times, which has resulted in having an active merchant base of over 9 million users.

As more businesses are adopting digital for business than ever before, Khatabook’s goal can be summed up simply - Empowering merchants by simplifying their business by

Building a complete business management platform.

Helping businesses increase their incomes by providing them the power of technology and ammunition of insights & digital reports.

Offering a platform catering to the specific needs of the MSME space.

We are an equal opportunity workplace. We expect your authentic, original selves at work always and stand against discrimination on the basis of caste, creed, gender, religion or background.

📌 Senior Manager - Growth Marketing (Bengaluru)
🏢 Khatabook
📍 Bengaluru