Digital Marketing Specialist Job Responsibilities:

1. Strong in Technical SEO
2. Good at link outreach and social media planning
3. Familiar in Google Analytics and webmaster tools
4. Good in troubleshooting, SEO, and ranking-related issues
5. Lead Generation in Google Ads, Meta & LinkedIn Ads (Strategies for Maximizing ROI)

6. Basic HTML knowledge
7. Create analytical reports to track and improve digital marketing efforts.
8. Ai Optimization (Search Generative Experience (SGE))
9. Identify ranking drops & recovery strategies
10. ROI maximization & CPL reduction strategy

Qualifications & skills required for a digital marketing specialist
1. Minimum 3 - 5 years experience as a digital marketing analyst
2. Ability to do research in internet and prepare reliable data and reports

generation
1. Should have good experience in SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.),



Webmaster tools, Google Analytics, etc.
2. Experience in managing social media (Facebook, Google, Instagram)
3. Up-to-date with the latest trends and best practices in online marketing

Job Type: Full time Pay: ₹35,000.00 - ₹50,000.00 per month

Schedule

Day shift

Ability to commute/relocate

Coimbatore - 641002, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Education

Bachelor's (Preferred)

Experience

SEO: 3-5 years (Preferred)

PPC Campaign Management: 3 year (Preferred)

total work: 3 - 5 years (Preferred)

Job Type: Full-time

Work Location: In person

Pay: ₹28,000.00 - ₹48,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Specialist (Coimbatore)
🏢 Appac Mediatech
📍 Coimbatore