Marketing Mix Models (MMM) , from data preparation to model building, validation, and business recommendations. • Design and implement econometric/statistical models
(regression, Bayesian methods, time series, hierarchical modeling) to measure and forecast marketing
ROI .
- Collaborate with clients and internal stakeholders to understand business objectives, translate them into analytical frameworks, and present insights with clarity.
- Mentor and guide junior team members in
MMM techniques , coding best practices, and business storytelling. • Drive automation and scalability in modeling pipelines and reporting dashboards.
- Explore and apply emerging methods (e.g., causal inference, machine learning) to enhance traditional MMM approaches.
- Proficiency in programming languages such as
Python and/or R. • Hands-on experience with
SQL for data extraction and transformation
📌 Senior Data Scientist (Bengaluru)
🏢 Genspark
📍 Bengaluru
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