About UNIMIG

UNIMIG is a leading welding equipment and industrial products company operating across multiple international markets.

As we continue to grow globally, we are investing heavily in the systems, processes and technology that support our sales teams, customers, dealers and distributors.

We are looking for an experienced Head of CRM & Revenue Operations to take global ownership of UNIMIG's CRM strategy, sales processes, customer data, automation and commercial reporting.

This role is based in Pune, but the responsibility is global. You will work across UNIMIG's international operations and support sales and marketing teams across multiple regions and markets.

The Role The Head of CRM will be responsible for building and continuously improving the systems and processes that connect our sales teams, customers, dealers, distributors and marketing activities.

You will own the CRM function end to end, ensuring our teams have transparent sales processes, accurate data, strong automation, meaningful reporting and visibility across every stage of the customer lifecycle.

This is not a CRM administration role. We are looking for someone who can understand the commercial objectives of the business, identify weaknesses in our current processes, design better systems and lead their implementation across teams.

You will work closely with senior leadership, sales, marketing, ecommerce, customer service, data and software teams.

Key Responsibilities

- Own the overall CRM strategy and roadmap across UNIMIG.
- Design, document and continuously improve B2B and direct sales processes.
- Develop clear CRM workflows covering lead capture, qualification, assignment, follow-up, prospect management, quotations, pipeline management, conversion and retention.
- Build scalable processes for dealers, distributors, commercial customers and direct customers.
- Establish lead scoring, segmentation and prioritisation frameworks.
- Improve sales team productivity through automation, workflows, reminders, task management and better CRM usability.
- Identify where leads and opportunities are being lost and implement processes to improve conversion.
- Develop CRM automation across sales, marketing and customer lifecycle touchpoints.
- Create processes for lead routing by territory, customer type, product category and sales representative.




- Establish pipeline stages, definitions, SLAs and ownership rules across the business.
- Ensure CRM data is accurate, structured and useful across teams.
- Develop dashboards and reporting for senior management covering pipeline, conversion, sales activity, forecasting, customer acquisition and performance.
- Build attribution and reporting processes that connect marketing activity to sales outcomes.
- Work with marketing teams to improve lead nurturing, remarketing and customer lifecycle campaigns.
- Develop customer segmentation strategies based on behaviour, purchase history, value, engagement and commercial potential.
- Improve customer retention, reactivation, upselling and cross-selling processes.
- Work closely with our software and data teams on CRM integrations, automation and internal tools.
- Integrate CRM processes with ERP, ecommerce, marketing automation, customer service and other business systems.
- Define CRM governance, data standards and operating procedures.
- Train sales and customer-facing teams on CRM processes and ensure adoption across the organisation.
- Regularly audit CRM performance and identify opportunities for improvement.
- Build and lead the CRM function as the company continues to scale internationally.

What We Are Looking For

- Significant experience in a senior CRM, Sales Operations, Revenue Operations or commercial systems leadership role.
- Strong experience designing CRM processes from the ground up, not simply operating an existing system.
- Deep understanding of B2B sales pipelines and complex sales processes.
- Experience supporting sales teams with CRM automation, reporting and process improvement.
- Strong understanding of lead management, opportunity management, forecasting and sales conversion.
- Experience working with modern CRM and ERP platforms.
- Experience integrating CRM with marketing automation, ecommerce, analytics and customer service platforms.




- Strong analytical ability and confidence working with commercial data.
- Ability to translate business problems into scalable processes and systems.
- Strong understanding of CRM automation and workflow design.
- Experience developing dashboards and reporting for senior management.
- Excellent stakeholder management skills with the ability to work across sales, marketing, technology and leadership teams.
- Strong commercial thinking. You should understand that CRM exists to improve sales performance, not simply maintain customer records.
- Demonstrated experience leading major CRM improvements or transformations.

Highly Desirable Experience in one or more of the following would be highly regarded:

- Revenue Operations
- Sales Operations
- B2B or dealer/distributor sales
- Ecommerce or D2C
- International or multi-region businesses
- Marketing automation
- Customer lifecycle management
- Sales forecasting
- Data analytics and BI
- ERP and CRM integrations
- Odoo, Salesforce, Hubspot
- Email Platforms
- GA4 and marketing attribution

What Success Looks Like The successful candidate will create a CRM environment where:

- Every lead has a clear owner and next action.
- Sales opportunities cannot disappear through poor follow-up.
- Management has accurate visibility over the entire sales pipeline.
- Sales teams spend less time on administration and more time selling.
- Leads are automatically prioritised, routed and nurtured.
- Marketing and sales data are connected.
- B2B and direct sales processes are measurable and continuously improved.
- Customer data can be used to drive retention, repeat purchases and future growth.
- CRM becomes a core commercial system used to actively grow revenue across UNIMIG.

Why Join UNIMIG This is an opportunity to take ownership of a business-critical function within a growing international company.

You will have the authority to challenge existing processes, introduce new systems and build the CRM function properly rather than simply inherit and maintain an established process.

You will work directly with senior leadership and have a measurable impact on sales performance across the entire organisation.

We are looking for an exceptional senior candidate and are prepared to offer a highly competitive package for the right person.

📌 Senior CRM & Sales Operations Manager (Pune)
🏢 Unimig
📍 Pune