Job Summary

ANSR A market leader to build, manage and run global teams

Dallas| Bengaluru | Hyderabad | Krakow | Abu Dhabi | Manila

Responsibilities

- Partner with demand gen and sales teams to design and execute 1:1, 1:few, and 1:many ABM and email campaigns.
- Conduct deep account research to uncover buying centers, decision-making structures, and intent signals.
- Develop personalized messaging and content tailored to CXO personas across HR, Finance, IT, and Operations.
- Manage multi-channel campaigns across LinkedIn, email, paid media, and events with a strong focus on engagement and conversion.
- Collaborate with content and design teams to create account-specific assets (microsites, personalized decks, nurture emails, etc.).
- Use ABM and marketing automation tools (HubSpot/Marketo, 6sense, or similar) for campaign orchestration and measurement.
- Track, analyze, and report campaign performance metrics (engagement rates, influenced pipeline, conversion)



and optimize campaigns continuously.
- Stay updated on ABM and email campaign best practices and emerging trends to drive innovation in ANSRs demand gen approach.

Skills and Experience Required
- 37 years of experience in B2B demand generation, preferably in services industry.
- Robust grasp of B2B buyer journeys, especially in mid-market and enterprise segments.
- Hands-on experience with campaign management platforms and CRM/marketing automation tools.
- Excellent skills in account research, segmentation, and persona development.
- Strong project management and cross-functional collaboration skills.
- Data-driven mindset; ability to analyze campaign performance and optimize.
- Exposure to GCC/GBS, outsourcing, or enterprise tech industries is a plus.

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