SEO to lead our organic growth strategy with a strong focus on lead generation, revenue impact, and AI-powered search optimization. The ideal candidate should have hands-on expertise in Technical SEO, Content SEO, Local SEO, and emerging AI search disciplines including Generative Engine Optimization (GEO) and AI Optimization (AIO).

This role is responsible for driving qualified organic traffic, improving search visibility across traditional and AI-powered search platforms, and increasing lead conversions for high-intent programs.

Key Responsibilities

SEO Strategy & Execution

Develop and execute comprehensive SEO strategies to increase organic traffic, rankings, and qualified leads.

Own Technical SEO including site architecture, crawlability, indexing, Core Web Vitals, structured data, and schema implementation.

Conduct keyword research based on search intent and lead-generation opportunities.

Optimize landing pages and program pages to improve rankings and conversion rates.

Perform regular technical SEO audits and work with development teams to resolve issues.

AI Search Optimization (AIO/GEO)

Build strategies to improve visibility across AI search engines and answer engines such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and Copilot.

Implement Generative Engine Optimization (GEO) best practices to increase brand citations and content discoverability.

Optimize content for AI-generated answers using structured content, entity optimization, FAQs, schema markup, and semantic SEO.

Track brand mentions, citations, and AI search visibility across emerging search ecosystems.

Lead Generation & Organic Growth

Drive qualified leads through SEO and organic content initiatives.

Optimize organic landing pages for higher conversion rates.

Partner with Performance Marketing and CRO teams to maximize organic-to-lead conversion.

Build content strategies aligned with user intent across the entire customer journey.





Content & Authority Building

Develop SEO-driven content roadmaps covering blogs, program pages, guides, comparison pages, and FAQs.

Drive topical authority and internal linking strategies.

Build high-quality backlinks through digital PR, partnerships, and authority-building initiatives.

Collaborate with content writers to create search-first and AI-friendly content.

Analytics & Reporting

Monitor and report KPIs including:

Organic Leads

Organic Traffic

Keyword Rankings

Conversion Rate

Share of Search

AI Search Visibility

Organic Revenue Contribution

Use data to identify optimization opportunities and improve ROI.

Required Skills

Solid expertise in Technical SEO and On-page SEO

Proven experience in lead generation through organic channels

Hands-on knowledge of Google Search Console, Google Analytics 4, Screaming Frog, Ahrefs, SEMrush, and Google Tag Manager

Experience with schema markup, structured data, and Core Web Vitals

Understanding of AI Search Optimization (AIO), Generative Engine Optimization (GEO), and semantic search

Knowledge of E-E-A-T principles and entity-based SEO

Familiarity with CRO and landing page optimization

Strong analytical and problem-solving skills

Preferred Experience

5–8 years of experience in SEO with a strong focus on lead generation.

Experience in Education, EdTech, BFSI, Healthcare, SaaS, or other high-consideration industries.

Experience managing large enterprise websites with thousands of indexed pages.

Familiarity with AI tools such as ChatGPT, Gemini, Perplexity, Claude, and Surfer SEO for content optimization.

Experience working with CMS platforms such as WordPress, Drupal, or headless CMS.

Success Metrics

Growth in qualified organic leads

Increase in organic applications and revenue

Improvement in non-branded keyword rankings

Growth in AI search visibility and brand citations

Increase in organic conversion rate

Improvement in domain authority and backlink quality

📌 Search Engine Optimization Specialist (Noida)
🏢 UNIVO Education
📍 Noida