Business Development Team — Referral Vertical | Gurgaon
About Healic
Building India's Most Trusted Planned Surgery Hospital Chain
At Healic, we are focussed on providing trustworthy, top-quality, patient-centric healthcare services at affordable rates.
Healic is building a dedicated field referral team to grow General Surgery patient volume across its hospital network, starting in Agra and Gurgaon. This document covers both roles on that team: the BD Executive (field, individual contributor) and the BD Team Lead (field, team management).
Role — Referral Team
Quick Facts
Location:
Gurgaon (Sector 68 / Badshahpur catchment)
Experience:
0.5–3 years (Medical Representative / field sales / doctor-facing background preferred)
Languages:
Hindi & English required
Reports To:
Referral Business Lead
Compensation:
Fixed salary + KPI-linked incentive + local conveyance
Role Overview
- Visit a minimum of 10–12 General Physicians, Diagnostic Centres, RMPs, and other healthcare service providers every day within an assigned locality/beat
- Introduce Healic's General Surgery facility, surgeon credentials, and patient-first value proposition to each referrer
- Build repeat-visit relationships with referrers on a structured revisit cycle (not one-time visits)
- Convince referrers to share patient details for patients who require general surgery (e.g. gallbladder, hernia, appendix)
- Log every visit and every patient lead captured in the field-sales app / CRM the same day
- Close the loop with referrers on referred-patient outcomes where information is available, to build long-term trust
- Escalate high-potential (Level 1/2 tier) referrer relationships to the Team Lead for joint visits.
KRAs & KPIs
Daily field coverage:
10–12 referrer visits/day (minimum), tracked via GPS-verified check-in on the field-sales app
Beat/territory discipline:
% adherence to planned weekly beat schedule; revisit cycle maintained per referrer tier
Referrer relationship building:
Current referrers introduced per week; referrers progressed from ‘Introduced’ to ‘Active Referrer’ status
Lead generation:
Number of patient leads (with complete, consented details) captured and logged per week
Data quality:
% of logged leads with complete, correctly formatted patient/referrer details (no rework needed by CRM team)
CRM/reporting hygiene:
Same-day visit logging compliance; leads punched into CRM within SLA