Role Purpose The Regional Sales Manager will be responsible for driving revenue growth, expanding market share, and strengthening customer relationships across the assigned region. The role involves managing B2B sales for aerial work platforms (AWP) such as boom lifts, scissor lifts, and telehandlers, catering to industries like construction, infrastructure, logistics, and industrial operations.

Key Responsibilities

1. Sales & Revenue Growth

- Achieve regional sales targets and drive consistent revenue growth.
- Develop and execute strategic sales plans aligned with business objectives.
- Identify high-potential markets and current business opportunities.
- Drive demand generation and maximize market penetration.

2. Business Development

- Identify and onboard new clients across construction, infrastructure, logistics, and industrial sectors.
- Build a strong pipeline through lead generation, cold calling, and networking.
- Develop long-term business relationships with key accounts.
- Explore new market segments and expand geographic reach.

3. Key Account Management

- Manage and grow relationships with key clients and strategic accounts.
- Understand customer requirements and provide customized solutions.
- Ensure high customer satisfaction, retention, and repeat business.
- Handle negotiations, pricing, and contract closures.

4. Product Management & Technical Selling

- Develop in-depth knowledge of AWP products (boom lifts, scissor lifts, telehandlers).
- Conduct product demonstrations and technical presentations.
- Educate customers on safety standards, usage, and benefits.
- Collaborate with internal teams to position the right solutions.

5. Channel & Dealer Management

- Appoint, manage, and expand dealer/distributor network in the region.




- Monitor dealer performance and drive productivity improvements.
- Provide support, training, and motivation to channel partners.
- Ensure alignment with company sales strategies.

6. Cross-Functional Coordination

- Work closely with service, logistics, finance, and marketing teams.
- Ensure smooth order processing, delivery, and after-sales support.
- Coordinate with suppliers/manufacturers for product availability.
- Share customer and market feedback internally.

7. Market Intelligence & Strategy

- Track competitor activities, pricing trends, and market dynamics.
- Conduct regular market research and identify growth opportunities.
- Develop competitive pricing and positioning strategies.
- Contribute to overall sales and business strategy.

8. Sales Reporting & MIS

- Maintain accurate sales forecasts and pipeline reports.
- Track performance metrics and prepare periodic reports.
- Use CRM tools for managing customer data and sales activities.
- Analyze sales performance and recommend improvements.

Required Qualifications & Experience Education

- Bachelor’s degree in Engineering, Business Administration, Marketing, or related field
- MBA (preferred but not mandatory)

Experience

- 3-5 years of experience in sales/business development
- Experience in:
- Aerial Work Platforms (AWP) / Construction Equipment / Heavy Machinery
- Material Handling Equipment / Industrial Equipment
- Strong exposure to B2B sales, key account management, and channel sales

Key Skills & Competencies

- Strong negotiation and closing skills
- Excellent communication and presentation skills
- Ability to build and manage long-term client relationships
- Strong business acumen and market understanding
- Technical understanding of equipment/products
- Ability to manage multiple stakeholders
- Self-driven, target-oriented, and result-focused

📌 Sales Manager – Construction Equipment (Visakhapatnam)
🏢 Mtandt Group
📍 Visakhapatnam