: Sales Head – Township Project (200-400 Plots)

Position: Sales Head / VP – Sales Reports to: CEO / Director / Promoter Team size managed: 8-10 (Sales Managers, Team Leads, RMs, CP Manager, Pre-sales) Location: In office / project HQ, with travel for CP and investor meetings

Role Purpose Own end-to-end sales delivery for the 400-plot township — from pricing strategy and launch to full inventory closure — while building and managing a high-performing sales organization and channel partner network.

Key Responsibilities Strategy & Planning Define pricing strategy, plot-wise rate cards, and payment plan structures in coordination with finance/promoters Build phase-wise sales targets (e.g., pre-launch, launch, sustenance phase) and monthly/ quarterly velocity plans Decide direct sales vs. channel partner mix and set CP commission structures.

Team Building & Management Hire, train, and structure the sales team (Managers, Team Leads, RMs, telecallers) Set individual and team targets; run daily/weekly review cadences (site visits, conversions, collections) Design and manage incentive/commission structures for the team.

Channel Partner (CP) Network Onboard and manage broker networks, run CP meets,



and negotiate brokerage structures Track CP-sourced leads vs. direct leads and optimize channel mix.

Sales Operations Own the sales funnel — lead generation coordination with marketing, site visit conversion, negotiation, booking, and collections Ensure CRM discipline, accurate MIS/reporting to management, and inventory tracking (unit-wise status: available/blocked/sold) Coordinate with legal/documentation team for agreement execution and RERA compliance.

Stakeholder Management Present sales performance, pricing recommendations, and market feedback to promoters/ board Liaise with marketing on campaign ROI, lead quality, and launch events Represent the project at investor/HNI meets, exhibitions, and broker events.

P&L; Ownership Accountable for total sales value and collection targets (not just bookings — actual cash inflow) Manage sales team cost budget vs. revenue delivered.

CTC: ₹18-24 LPA depending on the calibre. Incentives would be extra depending on performance

Pay: ₹1,800,000.00 - ₹2,400,000.00 per year

Work Location: In person

📌 Sales Head – Township Project (200-400 Plots) (Delhi)
🏢 UTL HOMES
📍 Delhi