Sales Development Representative (SDR)

Mumbai 2-3 Years

Full time

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Competitive Compensation

About the Company

FlexMoney Technologies is India's embedded credit infrastructure platform, connecting banks and NBFCs with a large and growing network of merchants across all sales channels. Through InstaCred 360TM, our omnichannel orchestration layer, we enable instant cardless EMI and BNPL credit at the point of sale for non-credit card consumers. We are in a high-growth phase, expanding GTM coverage aggressively. This SDR role is part of a deliberate investment in building a structured, data-driven outbound sales engine.

Role Objective

The Sales Development Representative (SDR) is a front-line pipeline generation role. You will identify, engage, and qualify merchant prospects across GTM motions and hand off qualified opportunities to Account Executives. This is not a volume-dial role. FlexMoney's sales motion requires SDRs who understand B2B2C product dynamics, can hold intelligent conversations with merchant finance and tech stakeholders, and operate with the discipline of a structured outbound playbook.

Key Responsibilities

Outbound Prospecting & Pipeline Generation

- Own outbound prospecting across GTM motions — LinkedIn, email, WhatsApp, and cold calling
- Build and execute structured outreach sequences; maintain cadence discipline across 50–70 active prospects at any time
- Qualify leads against agreed ICP criteria before passing to AE; ensure SQL standards are consistently met
- Conduct first-level discovery calls to surface merchant pain points, current payment infrastructure, and credit product appetite

Account Farming Support





- Support Account Executives in expanding and deepening relationships within existing merchant accounts — identify upsell signals, new stakeholder contacts, and expansion opportunities within the installed base
- Maintain regular touchpoints with existing merchant accounts to track engagement levels and flag churn risk or expansion potential to the AE team

CRM & Reporting

- Maintain CRM hygiene — contact data, activity logging, sequence stage, and follow-up tasks updated in real time
- Provide weekly pipeline status and conversion funnel reporting to SVP

Marketing Collaboration

- Work closely with the Marketing Manager on outreach messaging, segment-specific collateral, and campaign sequences — provide field feedback on what resonates with merchant stakeholders to continuously improve messaging

Experience & Skills Required

- 12–3 years of B2B outbound sales development experience, with at least 1 year in a fintech, SaaS, or payment infrastructure company
- 2Demonstrated track record of consistent SQL generation — not just activity volume
- 3Prior experience working with structured outbound tooling (CRM-driven sequences, LinkedIn outreach, email cadences)
- 4Exposure to merchant-facing or payment gateway-adjacent roles is a strong positive
- 5Strong written and verbal communication in English




- 6Ability to hold a credible first-level conversation about payment infrastructure, credit-at-checkout, and merchant unit economics — without requiring product support on every call
- 7Disciplined about CRM hygiene — this is non-negotiable given FlexMoney's data-led GTM model
- 8Comfortable with WhatsApp Business as a professional outreach channel — understands the difference between broadcast messaging and relationship-building sequences
- 9Self-directed and structured; can manage 50+ active prospect relationships without losing track

Position Overview

Reporting To : SVP – Enterprise Sales & Partnerships Compensation : Fixed compensation in line with market, with performance-linked variable tied to SQL generation.

Location : Mumbai

What We Are Not Looking For

- High-volume dialers with no contextual intelligence — our motions require quality-first outreach
- Candidates who rely on inbound leads or passive pipelines — this role is outbound-first by design
- Anyone who treats CRM as optional or administrative — data discipline is a core operating requirement

What Success Looks Like

Qualified meetings booked (SQLs) To be set at ramp completion

Outbound sequences launched (volume)

Tracked weekly; cadence floor defined per motion

Contact-to-meeting conversion rate

Benchmarked against cohort; improvement tracked monthly

Pipeline GMV sourced (attributed)

Tracked per AE handoff; reviewed at Month 3+

CRM hygiene score

100% activity logging; zero unlogged contacts

Ready to Build With Us?

If you're ready for high autonomy and high accountability, we'd love to hear from you.

Apply Now

📌 Sales Development Representative (SDR) (Mumbai)
🏢 Flexmoney
📍 Mumbai