Company Description Usha International Limited is one of India’s leading consumer durables companies, offering innovative, reliable, and energy-efficient products that enhance everyday living. Established in 1936, the company has built a strong legacy of trust and excellence, with a diverse portfolio that includes fans, sewing machines, cooking appliances, fabric care, water and room heaters, drinking water solutions, and auto components. Usha operates multiple factories, warehouses, regional offices, and company showrooms across India, supported by a robust distribution and service network and a dedicated helpline (1800 1033 111).

The Automotive division in Hyderabad manufactures and exports automobile parts to major global brands in over 30 countries. Usha is also committed to community empowerment and sports promotion through initiatives such as Usha Silai School and Usha Play, reflecting its focus on sustainable growth, integrity, and inclusion.

Role Description The Sales and Marketing Specialist role at Usha International is a full-time, on-site position based in Srinagar. In this role, the specialist will drive sales growth by engaging with customers, identifying their needs, presenting product solutions, and closing sales across Usha’s consumer durables portfolio. The role involves planning and executing local marketing activities, supporting promotional campaigns,



and collaborating with regional teams to strengthen brand visibility and customer reach.

Daily responsibilities include maintaining solid customer relationships, providing post-sale support, collecting market feedback, preparing sales reports, and contributing to demand forecasting. The specialist will also support training initiatives for channel partners and retail staff to ensure product knowledge and consistent customer experience.

Qualifications

- Strong Communication and Customer Service skills to engage with diverse customers, partners, and internal teams.
- Proven Sales and Sales Management abilities to achieve targets, manage pipelines, and support channel performance.
- Experience in Training and coaching retail or channel teams on product features, sales techniques, and customer handling.
- Relevant experience in consumer durables, FMCG, or retail sales and marketing, preferably in regional markets.
- Bachelor’s degree in Business, Marketing, Commerce, or a related field (or equivalent practical experience).
- Proficiency in MS Office and basic data analysis for sales reporting and market insights.
- Ability to work on-site in Srinagar, travel within the region as needed, and adapt to a fast-paced, target-driven environment.
- Fluency in English and local languages, with a customer-centric mindset and high ethical standards.

📌 Sales And Marketing Specialist (Srinagar)
🏢 USHA International
📍 Srinagar