About BabyOrgano

BabyOrgano is a growing D2C brand focused on safe, natural, and effective products for babies, kids, and families. We are looking for a Retention & Google Ads Executive who can drive both customer retention and paid growth.

Key Responsibilities

- Plan and execute customer retention and lifecycle marketing campaigns across WhatsApp, Email, SMS, Push Notifications, etc.
- Develop campaigns for repeat purchases, reactivation, cross-sell, upsell, abandoned carts, and customer engagement.
- Manage customer segmentation and personalized communication based on customer behavior and purchase history.
- Plan, execute, and optimize Google Ads campaigns including Search, Shopping, Performance Max, Display, and Remarketing.
- Monitor and optimize campaigns based on ROAS, CAC, CPA, CTR, CPC, Conversion Rate, and Revenue.
- Conduct keyword research, audience analysis, ad-copy testing, and campaign optimization.
- Identify opportunities to improve customer retention, CLTV, repeat purchase rate, and overall marketing ROI.
- Track campaign performance and prepare regular reports with actionable insights.
- Work closely with Creative, E-commerce, Performance Marketing, Content, and Customer Support teams.
- Continuously test new campaigns, audiences, offers, creatives, and customer journeys.

Requirements




- 2-4 years of experience in D2C / E-commerce / FMCG / Consumer Brands.
- Hands-on experience in Google Ads and Performance Marketing.
- Good understanding of Google Search, Shopping, Performance Max, and Remarketing.
- Experience with CRM / Retention Marketing and customer lifecycle campaigns.
- Strong understanding of ROAS, CAC, CPA, CTR, CPC, CVR, AOV, and CLTV.
- Experience with WhatsApp, Email, SMS, Push Notifications, or CRM platforms is preferred.
- Robust analytical, communication, and problem-solving skills.
- Data-driven mindset with strong ownership and execution ability.

Good to Have
- Experience with GA4, Google Merchant Center, Shopify, or CRM platforms such as Klaviyo, MoEngage, WebEngage, CleverTap, Interakt, etc.
- Basic understanding of Meta Ads and D2C marketing funnels.

Required Skills Campaign Planning Collaboration & Respect Content Direction Google Ads Google Analytics Growth & Learning Mindset Audience Targeting Marketing Analytics Marketing Retention Marketing

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Retention & Google Ads Executive (Ahmedabad)
🏢 Invent Arc
📍 Ahmedabad