Key Responsibilities:-

- Develop and execute product strategies aligned with business objectives.
- Conduct market research to identify customer needs, trends, and growth opportunities.
- Analyze competitors, pricing, product features, claims, packaging, and positioning.
- Manage the complete product lifecycle from concept to launch and post-launch evaluation.
- Develop product positioning, value proposition, USP, and key communication messages.
- Coordinate with R&D;, Quality, Regulatory, Sales, Marketing, Packaging, and Supply Chain

teams.
- Prepare product launch plans, timelines, budgets, and go-to-market strategies.
- Monitor product sales, profitability, market share, and overall performance.
- Identify opportunities for new product development, extensions, upgrades, and relaunches.
- Work closely with the marketing team on campaigns, digital marketing, social media, influencer

marketing, and promotional activities.
- Prepare product presentations, sales training materials, brochures, product literature, and

marketing communication.
- Collect and analyze customer feedback to improve product offerings.
- Track monthly and quarterly product performance and prepare management reports.
- Support forecasting, pricing strategy, inventory planning, and sales targets.
- Ensure product communication and claims are aligned with applicable regulatory and company

guidelines.
- Collaborate with the sales team to develop product knowledge and effective sales strategies.

Required Skills:-
- Strong Product Management and Product Marketing skills.
- Excellent market research and competitor analysis capabilities.




- Understanding of consumer behavior and market trends.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Strong project management and coordination abilities.
- Knowledge of branding, positioning, pricing, and go-to-market strategy.
- Proficiency in MS Excel, PowerPoint, and other productivity tools.
- Ability to work with multiple teams and manage deadlines.
- Strong business and commercial understanding.

Preferred Industry Experience:- Candidates with experience in any of the following industries will be preferred:
- Skincare
- Cosmetics & Beauty
- Pharmaceuticals
- Dermatology
- Consumer Healthcare
- FMCG
- Personal Care

Qualification:- Education: MBA/PGDM in Marketing, Product Management, Pharmaceutical Management, or a related field preferred.

A Bachelor's degree in Marketing, Pharmacy, Life Sciences, Business Administration, or a related discipline may also be considered based on relevant experience.

Key Performance Indicators (KPIs):-

- Product sales and revenue growth
- Product profitability
- Market share and product penetration
- Successful product launches
- New product development
- Customer satisfaction and feedback
- Marketing campaign performance
- Product ROI
- Achievement of product targets
- Competitor and market intelligence

What We Offer:-
- Competitive salary package
- Performance-based incentives
- Opportunity to work on new and cutting-edge products
- Professional growth and career development
- Collaborative and dynamic work environment
- Exposure to product development, marketing, and business strategy

📌 Product Manager (Delhi)
🏢 AWC Realty
📍 Delhi